Mars vs Swizzels:Which is more popular by branded search?
In August 2026, Mars had more branded searches than Swizzels among lollies worldwide. Mars was estimated to have 74K branded searches compared to Swizzels’ 3.6K, and held a 7.3% Share of Search versus Swizzels’ 0.35%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Mars or Swizzels?
Compare the lollies people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mars, Swizzels. The figures are in the table below the chart.
View monthly share of search table
| Month | Cadbury | Haribo | Mars | Nestle | Swizzels | Maynards Bassetts |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.4% | 57.4% | 6.3% | 4.2% | 0.56% | 0.14% |
| Nov 2025 | 58.9% | 32.4% | 5.3% | 2.9% | 0.32% | 0.08% |
| Dec 2025 | 35.1% | 52.5% | 7.1% | 4.7% | 0.52% | 0.12% |
| Jan 2026 | 30.2% | 55.2% | 9.1% | 5% | 0.44% | 0.13% |
| Feb 2026 | 35.2% | 52.5% | 7.1% | 4.7% | 0.42% | 0.1% |
| Mar 2026 | 39.9% | 48.7% | 6.6% | 4.4% | 0.32% | 0.12% |
| Apr 2026 | 35.2% | 52.6% | 7.1% | 4.7% | 0.28% | 0.12% |
| May 2026 | 31.1% | 56.7% | 7.6% | 4.2% | 0.3% | 0.1% |
| Jun 2026 | 39.8% | 48.7% | 6.5% | 4.4% | 0.39% | 0.14% |
| Jul 2026 | 35.1% | 52.5% | 7.1% | 4.7% | 0.42% | 0.12% |
| Aug 2026 | 44.1% | 44.1% | 7.3% | 4% | 0.35% | 0.13% |
| Sep 2026 | — | — | — | — | — | — |
How has the Mars and Swizzels comparison changed over the last 12 months?
3 findings
- Mars was ahead of Swizzels in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mars’ estimated Share of Search among lollies worldwide moved from 6.3% to 7.3%, and its estimated monthly branded searches held steady at 74K.
- Across the 11 months ending August 2026, Swizzels’ estimated Share of Search among lollies worldwide moved from 0.56% to 0.35%, and its estimated monthly branded searches moved from 6.6K to 3.6K.
How did search popularity change for lollies worldwide in August 2026?
1 change
Estimated monthly branded searches for Swizzels worldwide fell 45.5% over 11 measured months, from 6.6K to 3.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Mars’ and Swizzels’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.