Mars vs Maynards Bassetts:Which is more popular by branded search?
In August 2026, Mars had more branded searches than Maynards Bassetts among lollies worldwide. Mars was estimated to have 74K branded searches compared to Maynards Bassetts’ 1.3K, and held a 7.3% Share of Search versus Maynards Bassetts’ 0.13%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Mars or Maynards Bassetts?
Compare the lollies people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mars, Maynards Bassetts. The figures are in the table below the chart.
View monthly share of search table
| Month | Cadbury | Haribo | Mars | Nestle | Swizzels | Maynards Bassetts |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.4% | 57.4% | 6.3% | 4.2% | 0.56% | 0.14% |
| Nov 2025 | 58.9% | 32.4% | 5.3% | 2.9% | 0.32% | 0.08% |
| Dec 2025 | 35.1% | 52.5% | 7.1% | 4.7% | 0.52% | 0.12% |
| Jan 2026 | 30.2% | 55.2% | 9.1% | 5% | 0.44% | 0.13% |
| Feb 2026 | 35.2% | 52.5% | 7.1% | 4.7% | 0.42% | 0.1% |
| Mar 2026 | 39.9% | 48.7% | 6.6% | 4.4% | 0.32% | 0.12% |
| Apr 2026 | 35.2% | 52.6% | 7.1% | 4.7% | 0.28% | 0.12% |
| May 2026 | 31.1% | 56.7% | 7.6% | 4.2% | 0.3% | 0.1% |
| Jun 2026 | 39.8% | 48.7% | 6.5% | 4.4% | 0.39% | 0.14% |
| Jul 2026 | 35.1% | 52.5% | 7.1% | 4.7% | 0.42% | 0.12% |
| Aug 2026 | 44.1% | 44.1% | 7.3% | 4% | 0.35% | 0.13% |
| Sep 2026 | — | — | — | — | — | — |
How has the Mars and Maynards Bassetts comparison changed over the last 12 months?
3 findings
- Mars was ahead of Maynards Bassetts in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mars’ estimated Share of Search among lollies worldwide moved from 6.3% to 7.3%, and its estimated monthly branded searches held steady at 74K.
- Across the 11 months ending August 2026, Maynards Bassetts’ estimated Share of Search among lollies worldwide moved from 0.14% to 0.13%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
How did search popularity change for lollies worldwide in August 2026?
1 change
Estimated monthly branded searches for Maynards Bassetts worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Mars’ and Maynards Bassetts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mars
1 branded search term
- mars chocolate
Maynards Bassetts
1 branded search term
- maynards bassetts
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.