Marcus vs Qapital:Which is more popular?
In September 2026, Marcus had more branded searches than Qapital among savings apps worldwide. Marcus had about 311,000 branded searches, while Qapital had 2,900. Marcus made up 10.3% of all savings app searches we track, and Qapital accounted for 0.1%. When we asked ChatGPT and Google AI Overviews about savings apps, Qapital appeared in two of the five answers and Marcus in none.
Who do people search for more?
Marcus, about 107 searches for every 1 for Qapital
Who does AI mention more?
Qapital, mentioned in 2 of 5 answers, Marcus in 0
Who does AI recommend more?
Qapital, the only one of the two named
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Top savings apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Qapital was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Marcus did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ally Bank4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
SoFi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rocket Money3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Oportun3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Chime3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Acorns3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Qapital2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Monzo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Marcus0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Moneybox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about savings apps
5 answers
Asked ChatGPT
“Which savings app should I use?”
Asked ChatGPT
“What are the best savings apps?”
Asked ChatGPT
“What's the best savings app for building savings?”
Searched Google, AI Overview
“savings app”
Searched Google, AI Overview
“automated savings app”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Marcus or Qapital more popular in search?
This chart shows how often people search Google for Marcus and Qapital by name. Each line represents a brand's share of searches for all ten savings apps we track, month by month, from English-language searches worldwide.
Share of searches by month for Marcus, Qapital. The figures are in the table below the chart.
View monthly share of searches table
| Month | SoFi | Ally Bank | Monzo | Marcus | Rocket Money | Oportun | Moneybox | Chime | Qapital | Acorns |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.7% | 17.4% | 11.6% | 12.1% | 7.8% | 7.8% | 4.4% | 0.08% | 0.14% | <0.01% |
| Nov 2025 | 36.8% | 16.5% | 11% | 14% | 7.4% | 9% | 5% | 0.07% | 0.16% | <0.01% |
| Dec 2025 | 34.3% | 18.9% | 10.1% | 13% | 10.3% | 8.4% | 4.7% | 0.07% | 0.15% | <0.01% |
| Jan 2026 | 35.1% | 15.8% | 10.6% | 13.5% | 12.9% | 7.1% | 4.8% | 0.09% | 0.16% | <0.01% |
| Feb 2026 | 34.7% | 19.1% | 10.4% | 13.2% | 10.5% | 7% | 4.8% | 0.1% | 0.19% | <0.01% |
| Mar 2026 | 36.9% | 20.3% | 10.8% | 11.6% | 9.1% | 6.1% | 5.1% | 0.09% | 0.13% | <0.01% |
| Apr 2026 | 37.9% | 20.9% | 11% | 11.8% | 7.6% | 6.2% | 4.3% | 0.09% | 0.11% | <0.01% |
| May 2026 | 40.6% | 18.3% | 12% | 10.4% | 8.2% | 6.7% | 3.7% | 0.1% | 0.12% | <0.01% |
| Jun 2026 | 41.5% | 18.7% | 10.5% | 10.7% | 6.8% | 6.8% | 4.7% | 0.11% | 0.12% | <0.01% |
| Jul 2026 | 40.1% | 18.1% | 12% | 10.3% | 8.1% | 6.6% | 4.5% | 0.1% | 0.12% | <0.01% |
| Aug 2026 | 39.6% | 17.8% | 14.2% | 10.1% | 8% | 6.5% | 3.6% | 0.1% | 0.09% | <0.01% |
| Sep 2026 | 40.3% | 18.2% | 12.7% | 10.3% | 8.1% | 6.6% | 3.7% | 0.1% | 0.1% | <0.01% |
How has the Marcus and Qapital comparison changed over the last 12 months?
3 findings
- Marcus was ahead of Qapital in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Marcus’ share of searches among savings apps worldwide moved from 12.1% to 10.3%, and its estimated monthly branded searches moved from 383K to 311K.
- Across the 12 months ending September 2026, Qapital’s share of searches among savings apps worldwide moved from 0.14% to 0.1%, and its estimated monthly branded searches moved from 4.4K to 2.9K.
How did search popularity change for savings apps worldwide in September 2026?
2 changes
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Marcus’ and Qapital’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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