Marcus vs Oportun:Which is more popular?
In September 2026, Marcus had more branded searches than Oportun among savings apps worldwide. Marcus had about 311,000 branded searches, while Oportun had 201,000. Marcus made up 10.3% of all savings app searches we track, and Oportun accounted for 6.6%. When we asked ChatGPT and Google AI Overviews about savings apps, Oportun appeared in three of the five answers and Marcus in none.
Who do people search for more?
Marcus, about 55% more searches than Oportun
Who does AI mention more?
Oportun, mentioned in 3 of 5 answers, Marcus in 0
Who does AI recommend more?
Oportun, the only one of the two named
Follow Marcus vs Oportun and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top savings apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Oportun was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Marcus did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ally Bank4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
SoFi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rocket Money3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Oportun3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Chime3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Acorns3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Qapital2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Monzo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Marcus0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Moneybox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about savings apps
5 answers
Asked ChatGPT
“Which savings app should I use?”
Asked ChatGPT
“What are the best savings apps?”
Asked ChatGPT
“What's the best savings app for building savings?”
Searched Google, AI Overview
“savings app”
Searched Google, AI Overview
“automated savings app”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Marcus or Oportun more popular in search?
This chart shows how often people search Google for Marcus and Oportun by name. Each line represents a brand's share of searches for all ten savings apps we track, month by month, from English-language searches worldwide.
Share of searches by month for Marcus, Oportun. The figures are in the table below the chart.
View monthly share of searches table
| Month | SoFi | Ally Bank | Monzo | Marcus | Rocket Money | Oportun | Moneybox | Chime | Qapital | Acorns |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.7% | 17.4% | 11.6% | 12.1% | 7.8% | 7.8% | 4.4% | 0.08% | 0.14% | <0.01% |
| Nov 2025 | 36.8% | 16.5% | 11% | 14% | 7.4% | 9% | 5% | 0.07% | 0.16% | <0.01% |
| Dec 2025 | 34.3% | 18.9% | 10.1% | 13% | 10.3% | 8.4% | 4.7% | 0.07% | 0.15% | <0.01% |
| Jan 2026 | 35.1% | 15.8% | 10.6% | 13.5% | 12.9% | 7.1% | 4.8% | 0.09% | 0.16% | <0.01% |
| Feb 2026 | 34.7% | 19.1% | 10.4% | 13.2% | 10.5% | 7% | 4.8% | 0.1% | 0.19% | <0.01% |
| Mar 2026 | 36.9% | 20.3% | 10.8% | 11.6% | 9.1% | 6.1% | 5.1% | 0.09% | 0.13% | <0.01% |
| Apr 2026 | 37.9% | 20.9% | 11% | 11.8% | 7.6% | 6.2% | 4.3% | 0.09% | 0.11% | <0.01% |
| May 2026 | 40.6% | 18.3% | 12% | 10.4% | 8.2% | 6.7% | 3.7% | 0.1% | 0.12% | <0.01% |
| Jun 2026 | 41.5% | 18.7% | 10.5% | 10.7% | 6.8% | 6.8% | 4.7% | 0.11% | 0.12% | <0.01% |
| Jul 2026 | 40.1% | 18.1% | 12% | 10.3% | 8.1% | 6.6% | 4.5% | 0.1% | 0.12% | <0.01% |
| Aug 2026 | 39.6% | 17.8% | 14.2% | 10.1% | 8% | 6.5% | 3.6% | 0.1% | 0.09% | <0.01% |
| Sep 2026 | 40.3% | 18.2% | 12.7% | 10.3% | 8.1% | 6.6% | 3.7% | 0.1% | 0.1% | <0.01% |
How has the Marcus and Oportun comparison changed over the last 12 months?
3 findings
- Marcus was ahead of Oportun in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Marcus’ share of searches among savings apps worldwide moved from 12.1% to 10.3%, and its estimated monthly branded searches moved from 383K to 311K.
- Across the 12 months ending September 2026, Oportun’s share of searches among savings apps worldwide moved from 7.8% to 6.6%, and its estimated monthly branded searches moved from 246K to 201K.
How did search popularity change for savings apps worldwide in September 2026?
2 changes
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Marcus’ and Oportun’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among savings apps
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.