Brandwave

Magic Mill vs Nesco:Which is more popular?

In September 2026, Nesco had more branded searches than Magic Mill among dehydrator trays brands worldwide. Nesco had about 368,000 branded searches, while Magic Mill had 5,400. Nesco made up 96% of all dehydrator trays brand searches we track, and Magic Mill accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about dehydrator trays brands, Nesco appeared in all five answers and Magic Mill in four. Nesco was mentioned before Magic Mill in four out of five answers.

Among dehydrator trays brands worldwide in September 2026

Who do people search for more?

Nesco, about 68 searches for every 1 for Magic Mill

Nesco 368K searchesMagic Mill 5.4K searches

Who does AI mention more?

Nesco, mentioned in every answer we collected

Nesco in 5 of 5Magic Mill in 4 of 5

Who does AI recommend more?

Nesco, named ahead of Magic Mill in 4 of 5 answers

Nesco first in 4Magic Mill first in 1

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Top dehydrator trays brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nesco appeared in all five answers. Magic Mill was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Nesco was listed before Magic Mill in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Excalibur1st
  2. Nesco2nd
  3. COSORI3rd
  4. Magic Mill4th
  5. Presto Appliances5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nesco5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Excalibur5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Magic Mill4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • COSORI3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Presto Appliances1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about dehydrator trays brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Magic Mill or Nesco more popular in search?

This chart shows how often people search Google for Magic Mill and Nesco by name. Each line represents a brand's share of searches for all five dehydrator trays brands we track, month by month, from English-language searches worldwide.

Magic Mill and Nesco among dehydrator trays brands worldwide, by month

Share of searches by month for Nesco, Magic Mill. The figures are in the table below the chart.

View monthly share of searches table
MonthNescoExcaliburMagic MillPresto AppliancesCOSORI
Oct 202594.7%3.1%1.7%0.5%0.02%
Nov 202593.8%3.1%2.5%0.59%0.02%
Dec 202592.5%3.7%3%0.71%0.02%
Jan 202692.8%3.7%2.5%0.91%0.02%
Feb 202695.2%2.6%1.7%0.5%0.02%
Mar 202693.1%3.8%2.5%0.6%0.03%
Apr 202693.9%3.1%2.5%0.5%0.03%
May 202694.2%3.1%2.1%0.61%0.03%
Jun 202695.8%2.1%1.7%0.41%0.02%
Jul 202695.7%2.1%1.7%0.51%0.02%
Aug 202696%2.1%1.4%0.5%0.02%
Sep 202696%2.1%1.4%0.5%0.02%

How has the Magic Mill and Nesco comparison changed over the last 12 months?

3 findings
  • Nesco was ahead of Magic Mill in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Magic Mill’s share of searches among dehydrator trays brands worldwide moved from 1.7% to 1.4%, and its estimated monthly branded searches held steady at 5.4K.
  • Across the 12 months ending September 2026, Nesco’s share of searches among dehydrator trays brands worldwide moved from 94.7% to 96%, and its estimated monthly branded searches moved from 301K to 368K.

How did search popularity change for dehydrator trays brands worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Nesco worldwide rose 22.3% over 12 measured months, from 301K to 368K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Magic Mill’s and Nesco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Magic Mill

1 branded search term

  • magic mill dehydrator

Nesco

1 branded search term

  • nesco

How the Brand Demand Index is measured

Other head-to-heads among dehydrator trays brands

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