Magaya vs Universal Logistics:Which is more popular?
In September 2026, Universal Logistics had more branded searches than Magaya among customs brokerage platforms worldwide. Universal Logistics had about 12,100 branded searches, while Magaya had 5,400. Universal Logistics made up 2.9% of all customs brokerage platform searches we track, and Magaya accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about customs brokerage platforms, Magaya appeared in two of the four answers and Universal Logistics in none.
Who do people search for more?
Universal Logistics, about 2 searches for every 1 for Magaya
Who does AI mention more?
Magaya, mentioned in 2 of 4 answers, Universal Logistics in 0
Who does AI recommend more?
Magaya, the only one of the two named
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Top customs brokerage platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Magaya was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Universal Logistics did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Descartes MacroPoint4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
CargoWise3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Magaya2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Livingston1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Expeditors0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Flexport0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Universal Logistics0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about customs brokerage platforms
4 answers
Asked ChatGPT
“Which customs brokerage platform should I use?”
Asked ChatGPT
“What are the best customs brokerage platforms?”
Asked ChatGPT
“What's the best customs brokerage platform for importing goods?”
Searched Google, AI Overview
“import compliance software”
Searched Google, AI Overview
“customs brokerage platform”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Magaya or Universal Logistics more popular in search?
This chart shows how often people search Google for Magaya and Universal Logistics by name. Each line represents a brand's share of searches for all seven customs brokerage platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Universal Logistics, Magaya. The figures are in the table below the chart.
View monthly share of searches table
| Month | Livingston | Expeditors | Flexport | CargoWise | Universal Logistics | Magaya | Descartes MacroPoint |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 59.7% | 22% | 9.8% | 3.6% | 2.9% | 2% | <0.01% |
| Nov 2025 | 55.5% | 20.4% | 11.2% | 4.1% | 2.7% | 6.1% | <0.01% |
| Dec 2025 | 59.2% | 21.8% | 9.8% | 4.4% | 2.9% | 1.9% | <0.01% |
| Jan 2026 | 54.8% | 24.7% | 11% | 4% | 3.3% | 2.2% | <0.01% |
| Feb 2026 | 54.8% | 24.7% | 11% | 4% | 3.3% | 2.2% | <0.01% |
| Mar 2026 | 54.5% | 24.5% | 11% | 4.9% | 3.3% | 1.8% | <0.01% |
| Apr 2026 | 60.2% | 22.2% | 9.9% | 3.6% | 2.4% | 1.6% | <0.01% |
| May 2026 | 59.8% | 22% | 9.8% | 3.6% | 2.4% | 2.4% | <0.01% |
| Jun 2026 | 59.4% | 21.9% | 9.8% | 3.6% | 2.4% | 2.9% | <0.01% |
| Jul 2026 | 63.8% | 19.2% | 8.6% | 3.1% | 2.1% | 3.1% | <0.01% |
| Aug 2026 | 59.2% | 21.8% | 9.8% | 4.4% | 2.9% | 2% | <0.01% |
| Sep 2026 | 59.6% | 21.9% | 9.8% | 4.4% | 2.9% | 1.3% | <0.01% |
How has the Magaya and Universal Logistics comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Magaya took it in November 2025, Universal Logistics took it in December 2025, Magaya took it in June 2026, Universal Logistics took it in August 2026.
- Across the 12 months ending September 2026, Magaya’s share of searches among customs brokerage platforms worldwide moved from 2% to 1.3%, and its estimated monthly branded searches moved from 8.1K to 5.4K.
- Across the 12 months ending September 2026, Universal Logistics’ share of searches among customs brokerage platforms worldwide held steady at 2.9%, and its estimated monthly branded searches held steady at 12.1K.
How did search popularity change for customs brokerage platforms worldwide in September 2026?
1 change
In September 2026, Magaya lost share of searches among customs brokerage platforms worldwide, from 2% to 1.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Magaya’s and Universal Logistics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Magaya
1 branded search term
- magaya
Universal Logistics
1 branded search term
- universal logistics
Other head-to-heads among customs brokerage platforms
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