Madison Logic vs RollWorks:Which is more popular by branded search?
In August 2026, Madison Logic had more branded searches than RollWorks among account based marketing platforms worldwide. Madison Logic was estimated to have 1.6K branded searches compared to RollWorks’ 590, and held a 1.3% Share of Search versus RollWorks’ 0.47%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Madison Logic or RollWorks?
Compare the platforms used to run account based marketing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Madison Logic, RollWorks. The figures are in the table below the chart.
View monthly share of search table
| Month | 6sense | Demandbase | Madison Logic | RollWorks | Terminus |
|---|---|---|---|---|---|
| Oct 2025 | 87.4% | 10.2% | 1.2% | 1% | 0.17% |
| Nov 2025 | 87.5% | 10.3% | 1.3% | 0.79% | 0.17% |
| Dec 2025 | 89.1% | 8.6% | 1.3% | 0.81% | 0.14% |
| Jan 2026 | 87.2% | 10.4% | 1.5% | 0.79% | 0.17% |
| Feb 2026 | 85.1% | 12.1% | 1.8% | 0.82% | 0.13% |
| Mar 2026 | 84.9% | 12.4% | 1.9% | 0.77% | 0.13% |
| Apr 2026 | 86.8% | 10.5% | 1.9% | 0.69% | 0.11% |
| May 2026 | 87.4% | 10.7% | 1.3% | 0.57% | 0.09% |
| Jun 2026 | 82.5% | 15.2% | 1.5% | 0.65% | 0.08% |
| Jul 2026 | 87.5% | 10.7% | 1.3% | 0.47% | 0.09% |
| Aug 2026 | 88.1% | 10.1% | 1.3% | 0.47% | 0.07% |
| Sep 2026 | — | — | — | — | — |
How has the Madison Logic and RollWorks comparison changed over the last 12 months?
3 findings
- Madison Logic was ahead of RollWorks in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Madison Logic’s estimated Share of Search among account based marketing platforms worldwide moved from 1.2% to 1.3%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
- Across the 11 months ending August 2026, RollWorks’ estimated Share of Search among account based marketing platforms worldwide moved from 1% to 0.47%, and its estimated monthly branded searches moved from 1.6K to 590.
How did search popularity change for account based marketing platforms worldwide in August 2026?
2 changes
Estimated monthly branded searches for RollWorks worldwide fell 63.1% over 11 measured months, from 1.6K to 590 in August 2026.
Estimated monthly branded searches for Madison Logic worldwide fell 15.5% over 11 measured months, from 1.9K to 1.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Madison Logic’s and RollWorks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Madison Logic
5 branded search terms
- madison logic
- madison logic abm
- madison logic account based marketing
- madison logic account-based marketing
- madisonlogic.com
RollWorks
1 branded search term
- rollworks
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.