Mabl vs Meticulous:Which is more popular by branded search?
In August 2026, Meticulous had more branded searches than Mabl among AI testing tools worldwide. Meticulous was estimated to have 246K branded searches compared to Mabl’s 6.6K, and held a 93% Share of Search versus Mabl’s 2.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Mabl or Meticulous?
Compare the tools that write and run software tests with AI. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Meticulous, Mabl. The figures are in the table below the chart.
View monthly share of search table
| Month | Meticulous | Mabl | Testim | Applitools | QA Wolf |
|---|---|---|---|---|---|
| Oct 2025 | 90.1% | 3% | 3.6% | 2% | 1.3% |
| Nov 2025 | 90.1% | 3% | 3.6% | 2% | 1.3% |
| Dec 2025 | 89.7% | 3% | 3.6% | 2.4% | 1.3% |
| Jan 2026 | 89.9% | 2.4% | 3% | 3.6% | 1.1% |
| Feb 2026 | 87.7% | 3.5% | 4.3% | 2.9% | 1.6% |
| Mar 2026 | 88.9% | 3.6% | 3.6% | 2.4% | 1.6% |
| Apr 2026 | 87.4% | 3.5% | 4.3% | 2.9% | 1.9% |
| May 2026 | 90.4% | 3% | 3% | 2% | 1.6% |
| Jun 2026 | 90.4% | 3% | 3% | 1.6% | 2% |
| Jul 2026 | 92.1% | 2.5% | 2.5% | 1.6% | 1.3% |
| Aug 2026 | 93% | 2.5% | 2% | 1.4% | 1.1% |
| Sep 2026 | — | — | — | — | — |
How has the Mabl and Meticulous comparison changed over the last 12 months?
3 findings
- Meticulous was ahead of Mabl in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mabl’s estimated Share of Search among AI testing tools worldwide moved from 3% to 2.5%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
- Across the 11 months ending August 2026, Meticulous’ estimated Share of Search among AI testing tools worldwide moved from 90.1% to 93%, and its estimated monthly branded searches moved from 301K to 246K.
How did search popularity change for AI testing tools worldwide in August 2026?
2 changes
In August 2026, Meticulous gained estimated Share of Search among AI testing tools worldwide, from 92.1% to 93%.
Estimated monthly branded searches for Mabl worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Mabl’s and Meticulous’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mabl
1 branded search term
- mabl
Meticulous
1 branded search term
- meticulous
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