Lulus vs Reformation:Which is more popular by branded search?

Name: Lulus vs Reformation: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Lulus had more branded searches than Reformation among dresses worldwide. Lulus was estimated to have 201K branded searches compared to Reformation’s 165K, and held a 0.34% Share of Search versus Reformation’s 0.28%. These are worldwide searches for English-language branded terms.

Share of Search among dresses worldwide in August 2026Which is more popular in search, Lulus or Reformation?

Lulus0.34%201K searches

vs

Reformation0.28%165K searches

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Which is more popular in search, Lulus or Reformation?

Compare the dresses people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Lulus and Reformation among dresses worldwide, by month

Month	Zara	H&M	ASOS	Lulus	Reformation	Mango
Oct 2025	58.2%	31.9%	9.6%	0.21%	0.14%	<0.01%
Nov 2025	61.8%	27.7%	10.2%	0.15%	0.15%	<0.01%
Dec 2025	63%	28.3%	8.5%	0.13%	0.13%	<0.01%
Jan 2026	61.8%	27.6%	10.2%	0.22%	0.18%	<0.01%
Feb 2026	61.7%	27.6%	10.1%	0.33%	0.22%	<0.01%
Mar 2026	61.7%	27.5%	10.1%	0.41%	0.27%	<0.01%
Apr 2026	61.7%	27.5%	10.1%	0.41%	0.27%	<0.01%
May 2026	58%	31.8%	9.5%	0.38%	0.31%	<0.01%
Jun 2026	59.1%	32.4%	7.9%	0.32%	0.26%	<0.01%
Jul 2026	62.9%	28.1%	8.5%	0.34%	0.28%	<0.01%
Aug 2026	62.9%	28.1%	8.5%	0.34%	0.28%	<0.01%
Sep 2026	—	—	—	—	—	—

How has the Lulus and Reformation comparison changed over the last 12 months?

3 findings

Lulus was ahead of Reformation in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Lulus’ estimated Share of Search among dresses worldwide moved from 0.21% to 0.34%, and its estimated monthly branded searches moved from 135K to 201K.
Across the 11 months ending August 2026, Reformation’s estimated Share of Search among dresses worldwide moved from 0.14% to 0.28%, and its estimated monthly branded searches moved from 90.5K to 165K.

How did search popularity change for dresses worldwide in August 2026?

2 changes

Estimated monthly branded searches for Reformation worldwide rose 82.3% over 11 measured months, from 90.5K to 165K in August 2026.
Estimated monthly branded searches for Lulus worldwide rose 48.9% over 11 measured months, from 135K to 201K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Lulus’ and Reformation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.