Loxo vs Phenom:Which is more popular?
In September 2026, Loxo had more branded searches than Phenom among recruiting CRM platforms worldwide. Loxo had about 22,200 branded searches, while Phenom had 670. Loxo made up 19.5% of all recruiting CRM platform searches we track, and Phenom accounted for 0.59%. When we asked ChatGPT and Google AI Overviews about recruiting CRM platforms, Loxo appeared in three of the five answers and Phenom in one. Loxo was mentioned before Phenom in three out of four answers that named either.
Who do people search for more?
Loxo, about 33 searches for every 1 for Phenom
Who does AI mention more?
Loxo, mentioned in 3 of 5 answers, Phenom in 1
Who does AI recommend more?
Loxo, named ahead of Phenom in 3 of 4 answers
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Top recruiting CRM platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Loxo was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Phenom was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Loxo was listed before Phenom in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Recruit CRM1st
Bullhorn2nd- Loxo3rd
Avature4th
Gem5th
Recruiterflow6th
Beamery7th
Phenom8th
Manatal9th
Zoho Recruit10th- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Recruit CRM4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bullhorn4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Loxo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gem3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Zoho Recruit2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Manatal2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Avature2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Recruiterflow2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Beamery1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Phenom1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about recruiting CRM platforms
5 answers
Asked ChatGPT
“Which recruiting CRM platform should I use?”
Asked ChatGPT
“What are the best recruiting CRM platforms?”
Asked ChatGPT
“What's the best recruiting CRM platform for candidate relationship management?”
Searched Google, AI Overview
“best recruiting crm”
Searched Google, AI Overview
“candidate relationship management software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Loxo or Phenom more popular in search?
This chart shows how often people search Google for Loxo and Phenom by name. Each line represents a brand's share of searches for all 11 recruiting CRM platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Loxo, Phenom. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zoho Recruit | Loxo | Recruit CRM | Manatal | Avature | Recruiterflow | Beamery | Bullhorn | Phenom | GR8 People | Gem |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.9% | 14.7% | 18% | 14.7% | 9.9% | 3.6% | 4.4% | 0.81% | 0.53% | 0.39% | 0% |
| Nov 2025 | 31.1% | 17% | 17% | 13.9% | 11.4% | 3.4% | 4.2% | 0.83% | 0.63% | 0.45% | <0.01% |
| Dec 2025 | 34.4% | 15.4% | 15.4% | 15.4% | 10.3% | 3.7% | 3.8% | 0.75% | 0.6% | 0.27% | 0.01% |
| Jan 2026 | 30.9% | 16.9% | 13.8% | 16.9% | 11.4% | 4.1% | 4.1% | 0.82% | 0.61% | 0.3% | <0.01% |
| Feb 2026 | 31.8% | 21.3% | 11.6% | 14.2% | 11.7% | 4.2% | 3.5% | 0.84% | 0.62% | 0.31% | <0.01% |
| Mar 2026 | 29.7% | 16.3% | 13.3% | 19.9% | 11% | 4% | 4% | 0.9% | 0.58% | 0.35% | <0.01% |
| Apr 2026 | 31.5% | 17.2% | 14.1% | 17.2% | 9.5% | 4.2% | 4.2% | 0.95% | 0.62% | 0.37% | <0.01% |
| May 2026 | 32% | 17.5% | 14.3% | 17.5% | 9.6% | 4.3% | 2.8% | 0.85% | 0.63% | 0.38% | 0.03% |
| Jun 2026 | 32% | 17.5% | 14.3% | 17.5% | 9.6% | 4.3% | 2.8% | 0.85% | 0.63% | 0.38% | <0.01% |
| Jul 2026 | 25% | 16.8% | 30.6% | 13.7% | 7.5% | 2.7% | 2.2% | 0.54% | 0.49% | 0.3% | <0.01% |
| Aug 2026 | 26.6% | 17.8% | 26.6% | 14.5% | 8% | 2.9% | 2.3% | 0.58% | 0.46% | 0.31% | <0.01% |
| Sep 2026 | 29.1% | 19.5% | 19.5% | 15.9% | 8.7% | 3.2% | 2.6% | 0.77% | 0.59% | 0.23% | <0.01% |
How has the Loxo and Phenom comparison changed over the last 12 months?
3 findings
- Loxo was ahead of Phenom in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Loxo’s share of searches among recruiting CRM platforms worldwide moved from 14.7% to 19.5%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
- Across the 12 months ending September 2026, Phenom’s share of searches among recruiting CRM platforms worldwide moved from 0.53% to 0.59%, and its estimated monthly branded searches moved from 650 to 670.
How did search popularity change for recruiting CRM platforms worldwide in September 2026?
1 change
In September 2026, Loxo overtook Recruit CRM to rank 2nd among recruiting CRM platforms worldwide, with 19.5% of the searches.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Loxo’s and Phenom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among recruiting CRM platforms
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