Lower Street vs Sonic Influencer Marketing:Which is more popular by branded search?
In August 2026, Lower Street had more branded searches than Sonic Influencer Marketing among podcast marketing agencies worldwide. Lower Street was estimated to have 5.4K branded searches compared to Sonic Influencer Marketing’s 10, and held a 43.2% Share of Search versus Sonic Influencer Marketing’s 0.08%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Lower Street or Sonic Influencer Marketing?
Compare the agencies brands hire for podcast advertising. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lower Street, Sonic Influencer Marketing. The figures are in the table below the chart.
View monthly share of search table
| Month | Wondery | Lower Street | Audio Up | Pacific Content | Sonic Influencer Marketing |
|---|---|---|---|---|---|
| Oct 2025 | 77.2% | 18.9% | 3.5% | 0.38% | 0.03% |
| Nov 2025 | 73.2% | 21.8% | 4.4% | 0.54% | 0.05% |
| Dec 2025 | 72.9% | 21.8% | 4.9% | 0.34% | 0.05% |
| Jan 2026 | 73.2% | 21.9% | 4.3% | 0.54% | 0.05% |
| Feb 2026 | 64.7% | 28.9% | 5.7% | 0.59% | 0.07% |
| Mar 2026 | 56.3% | 38.1% | 5% | 0.51% | 0.06% |
| Apr 2026 | 65.2% | 29.4% | 4.7% | 0.59% | 0.11% |
| May 2026 | 60.6% | 33.3% | 5.4% | 0.67% | 0.12% |
| Jun 2026 | 55.9% | 37.4% | 6.1% | 0.48% | 0.07% |
| Jul 2026 | 57.1% | 38.2% | 4.2% | 0.49% | 0.07% |
| Aug 2026 | 52.5% | 43.2% | 3.8% | 0.4% | 0.08% |
| Sep 2026 | — | — | — | — | — |
How has the Lower Street and Sonic Influencer Marketing comparison changed over the last 12 months?
3 findings
- Lower Street was ahead of Sonic Influencer Marketing in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lower Street’s estimated Share of Search among podcast marketing agencies worldwide moved from 18.9% to 43.2%, and its estimated monthly branded searches held steady at 5.4K.
- Across the 11 months ending August 2026, Sonic Influencer Marketing’s estimated Share of Search among podcast marketing agencies worldwide moved from 0.03% to 0.08%, and its estimated monthly branded searches held steady at 10.
How did search popularity change for podcast marketing agencies worldwide in August 2026?
1 change
In August 2026, Lower Street gained estimated Share of Search among podcast marketing agencies worldwide, from 38.2% to 43.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Lower Street’s and Sonic Influencer Marketing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lower Street
4 branded search terms
- lower street
- lower street podcast production
- lowerstreet
- lowerstreet co
Sonic Influencer Marketing
1 branded search term
- sonic influencer marketing
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.