Lotus vs Maserati:Which is more popular?
In September 2026, Maserati had more branded searches than Lotus among car brands worldwide. Maserati had about 1.5 million branded searches, while Lotus had 246,000. Maserati made up 0.79% of all car brand searches we track, and Lotus accounted for 0.13%. When we asked ChatGPT and Google AI Overviews about car brands, Lotus and Maserati each appeared in one of the five answers.
Who do people search for more?
Maserati, about 6 searches for every 1 for Lotus
Who does AI mention more?
Both were mentioned in 1 of 5 answers.
Follow Lotus vs Maserati and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top car brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lotus and Maserati were each mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Honda5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Toyota5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Hyundai4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mazda4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tesla3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
BMW2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Porsche2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Maserati1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lotus1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about car brands
5 answers
Asked ChatGPT
“Which car brand should I buy?”
Asked ChatGPT
“What are the best car brands?”
Asked ChatGPT
“What's the best car brand for an everyday car?”
Searched Google, AI Overview
“car brands”
Searched Google, AI Overview
“reliable car brand”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Lotus or Maserati more popular in search?
This chart shows how often people search Google for Lotus and Maserati by name. Each line represents a brand's share of searches for all 85 car brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Maserati, Lotus. The figures are in the table below the chart.
View monthly share of searches table
| Month | Honda | Toyota | BMW | Tesla | Volkswagen | Mercedes-Benz | BYD | Hyundai | Kia | Porsche | Audi | Ford | Lamborghini | Ferrari | Mazda | Maserati | Lotus |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 5.7% | 5.4% | 5.4% | 4.4% | 4.4% | 5% | 3% | 3.6% | 2.4% | 3% | 2.4% | 2.4% | 2.4% | 2% | 1.6% | 0.73% | 0.15% |
| Nov 2025 | 5.8% | 5.8% | 4.7% | 3.9% | 4.7% | 5.3% | 3.2% | 3.9% | 2.1% | 3.2% | 2.1% | 2.6% | 2.1% | 1.7% | 1.7% | 0.78% | 0.13% |
| Dec 2025 | 6% | 5.9% | 4.9% | 4% | 4.9% | 5.4% | 2.7% | 3.3% | 2.2% | 3.3% | 2.2% | 2.7% | 2.2% | 1.8% | 1.8% | 0.8% | 0.13% |
| Jan 2026 | 5.8% | 6.5% | 5.3% | 3.6% | 4.4% | 4.9% | 3.6% | 3.6% | 2.4% | 2.9% | 2.4% | 2.4% | 2% | 1.6% | 2% | 0.72% | 0.12% |
| Feb 2026 | 6.2% | 6.1% | 5% | 4.1% | 5% | 4.6% | 3.4% | 3.4% | 2.7% | 2.7% | 2.7% | 2.2% | 2.2% | 1.8% | 1.8% | 0.82% | 0.11% |
| Mar 2026 | 5.9% | 5.5% | 5.5% | 3.7% | 4.5% | 5% | 3.7% | 3.7% | 2.5% | 3% | 2.5% | 2.5% | 2% | 1.6% | 1.6% | 0.74% | 0.12% |
| Apr 2026 | 6.1% | 5.6% | 4.6% | 4.6% | 4.6% | 5.2% | 3.8% | 3.1% | 2.5% | 3.1% | 2.1% | 2.1% | 2.1% | 1.7% | 1.7% | 0.76% | 0.15% |
| May 2026 | 6.2% | 5.7% | 4.7% | 3.8% | 4.7% | 5.2% | 3.8% | 3.1% | 2.6% | 3.1% | 2.1% | 2.1% | 2.1% | 2.1% | 1.7% | 0.77% | 0.19% |
| Jun 2026 | 6.3% | 6.2% | 5.1% | 4.2% | 4.2% | 4.7% | 3.4% | 3.4% | 2.3% | 2.8% | 2.3% | 2.3% | 2.3% | 1.9% | 1.9% | 0.84% | 0.17% |
| Jul 2026 | 6.3% | 6.2% | 5.1% | 4.2% | 5.1% | 4.7% | 3.4% | 3.4% | 2.3% | 2.8% | 2.3% | 2.3% | 1.9% | 1.5% | 1.9% | 0.84% | 0.14% |
| Aug 2026 | 6.1% | 5.9% | 4.9% | 4% | 4.9% | 4.5% | 3.3% | 3.3% | 2.7% | 2.7% | 2.2% | 2.2% | 2.2% | 1.8% | 1.8% | 0.8% | 0.16% |
| Sep 2026 | 5.9% | 5.9% | 4.8% | 4.8% | 4.8% | 4.4% | 3.9% | 3.2% | 2.6% | 2.6% | 2.2% | 2.2% | 2.2% | 1.8% | 1.8% | 0.79% | 0.13% |
How has the Lotus and Maserati comparison changed over the last 12 months?
3 findings
- Maserati was ahead of Lotus in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lotus’ share of searches among car brands worldwide moved from 0.15% to 0.13%, and its estimated monthly branded searches moved from 301K to 246K.
- Across the 12 months ending September 2026, Maserati’s share of searches among car brands worldwide moved from 0.73% to 0.79%, and its estimated monthly branded searches held steady at 1.5M.
How did search popularity change for car brands worldwide in September 2026?
2 changes
In September 2026, Maserati fell from 41st to 43rd among car brands worldwide.
In September 2026, Lotus fell from 77th to 78th among car brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Lotus’ and Maserati’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among car brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.