Lorna Jane vs SimplePractice:Which is more popular by branded search?
In August 2026, Lorna Jane and SimplePractice were level on Share of Search among mental health practice software worldwide, with an estimated 201K branded searches each, at 40% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Lorna Jane or SimplePractice?
Compare the systems therapists run their practice on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lorna Jane, SimplePractice. The figures are in the table below the chart.
View monthly share of search table
| Month | Lorna Jane | SimplePractice | TherapyNotes | Practice Better | TheraNest |
|---|---|---|---|---|---|
| Oct 2025 | 39.8% | 39.8% | 8% | 8% | 4.4% |
| Nov 2025 | 49.7% | 33.3% | 6.7% | 6.7% | 3.7% |
| Dec 2025 | 43.5% | 35.7% | 8.8% | 7.2% | 4.8% |
| Jan 2026 | 39.4% | 39.4% | 7.9% | 7.9% | 5.3% |
| Feb 2026 | 35.4% | 43.1% | 8.7% | 7.1% | 5.8% |
| Mar 2026 | 39.4% | 39.4% | 7.9% | 7.9% | 5.3% |
| Apr 2026 | 40% | 40% | 8.1% | 6.6% | 5.4% |
| May 2026 | 44.2% | 36.1% | 8.9% | 5.9% | 4.9% |
| Jun 2026 | 44.9% | 36.7% | 7.4% | 6% | 4.9% |
| Jul 2026 | 40% | 40% | 8.1% | 6.6% | 5.4% |
| Aug 2026 | 40% | 40% | 8.1% | 6.6% | 5.4% |
| Sep 2026 | — | — | — | — | — |
How has the Lorna Jane and SimplePractice comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: SimplePractice took it in February 2026, Lorna Jane took it in May 2026.
- Across the 11 months ending August 2026, Lorna Jane’s estimated Share of Search among mental health practice software worldwide moved from 39.8% to 40%, and its estimated monthly branded searches held steady at 201K.
- Across the 11 months ending August 2026, SimplePractice’s estimated Share of Search among mental health practice software worldwide moved from 39.8% to 40%, and its estimated monthly branded searches held steady at 201K.
How did search popularity change for mental health practice software worldwide in August 2026?
0 changes
Neither Lorna Jane nor SimplePractice moved beyond provider rounding among mental health practice software in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Lorna Jane’s and SimplePractice’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lorna Jane
1 branded search term
- lorna jane
SimplePractice
1 branded search term
- simplepractice
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.