Lorell vs Poppin:Which is searched more?
In September 2026, Lorell had more branded searches than Poppin among filing cabinet brands worldwide. Lorell had about 1,900 branded searches, while Poppin had 590. Lorell made up 1.1% of all filing cabinet brand searches we track, and Poppin accounted for 0.33%. These are worldwide searches for English-language branded terms.
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Is Lorell or Poppin more popular in search?
Compare the filing cabinet brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Lorell, Poppin. The figures are in the table below the chart.
View monthly share of searches table
| Month | Steelcase | Silverline | Bisley | HON | Lorell | Poppin | Triumph |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 76.3% | 18.7% | 2% | 1.6% | 0.9% | 0.41% | 0.03% |
| Nov 2025 | 76.2% | 18.7% | 2.5% | 1.4% | 0.9% | 0.33% | 0.04% |
| Dec 2025 | 72.7% | 21.9% | 2.4% | 1.6% | 1.1% | 0.32% | 0.03% |
| Jan 2026 | 71.1% | 21.4% | 3.5% | 2.3% | 1.2% | 0.38% | 0.03% |
| Feb 2026 | 72.4% | 21.8% | 2.4% | 1.9% | 1.1% | 0.39% | 0.03% |
| Mar 2026 | 72.3% | 21.8% | 2.4% | 1.9% | 1.2% | 0.39% | 0.05% |
| Apr 2026 | 72.2% | 21.7% | 2.4% | 1.9% | 1.2% | 0.47% | 0.05% |
| May 2026 | 72.6% | 21.9% | 2.4% | 1.6% | 1.1% | 0.48% | 0.03% |
| Jun 2026 | 72.6% | 21.8% | 2.4% | 1.6% | 1.1% | 0.48% | 0.05% |
| Jul 2026 | 72.4% | 21.8% | 2.4% | 1.9% | 1.1% | 0.39% | 0.03% |
| Aug 2026 | 68.9% | 25.4% | 2.3% | 1.8% | 1.2% | 0.45% | 0.06% |
| Sep 2026 | 61.4% | 33.8% | 2% | 1.3% | 1.1% | 0.33% | 0.05% |
How has the Lorell and Poppin comparison changed over the last 12 months?
3 findings
- Lorell was ahead of Poppin in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lorell’s share of searches among filing cabinet brands worldwide moved from 0.9% to 1.1%, and its estimated monthly branded searches moved from 1.6K to 1.9K.
- Across the 12 months ending September 2026, Poppin’s share of searches among filing cabinet brands worldwide moved from 0.41% to 0.33%, and its estimated monthly branded searches moved from 720 to 590.
How did search popularity change for filing cabinet brands worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Lorell’s and Poppin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among filing cabinet brands
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