Brandwave

London School of Economics vs University of St Andrews:Which is more popular?

In September 2026, London School of Economics had more branded searches than University of St Andrews among globally sought UK universities worldwide. London School of Economics had about 246,000 branded searches, while University of St Andrews had 201,000. London School of Economics made up 11% of all globally sought UK university searches we track, and University of St Andrews accounted for 9%. When we asked ChatGPT and Google AI Overviews about globally sought UK universities, London School of Economics appeared in three of the five answers and University of St Andrews in two. London School of Economics was mentioned before University of St Andrews in two out of three answers that named either.

Among globally sought UK universities worldwide in September 2026

Who do people search for more?

London School of Economics, about 22% more searches than University of St Andrews

London School of Economics 246K searchesUniversity of St Andrews 201K searches

Who does AI mention more?

London School of Economics, mentioned in 3 of 5 answers, University of St Andrews in 2

London School of Economics in 3 of 5University of St Andrews in 2 of 5

Who does AI recommend more?

London School of Economics, named ahead of University of St Andrews in 2 of 3 answers

London School of Economics first in 2University of St Andrews first in 1

Follow London School of Economics vs University of St Andrews and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top globally sought UK universities in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, London School of Economics was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. University of St Andrews was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. London School of Economics was listed before University of St Andrews in two out of three answers that named either.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

+2 more

See every answer about globally sought UK universities

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is London School of Economics or University of St Andrews more popular in search?

This chart shows how often people search Google for London School of Economics and University of St Andrews by name. Each line represents a brand's share of searches for all 12 globally sought UK universities we track, month by month, from English-language searches worldwide.

London School of Economics and University of St Andrews among globally sought UK universities worldwide, by month

Share of searches by month for London School of Economics, University of St Andrews. The figures are in the table below the chart.

View monthly share of searches table
MonthUniversity of EdinburghUniversity of WarwickLondon School of EconomicsUniversity of ManchesterDurham UniversityUniversity of St AndrewsUniversity of OxfordUniversity of BristolUniversity of CambridgeUCLImperial College LondonKing's College London
Oct 202513.9%17%11.4%11.4%9.3%7.6%10%6.2%7.6%4.7%0.59%0.46%
Nov 202516.1%16.1%10.8%10.8%7.2%7.2%11.4%5.9%8.8%4.4%0.59%0.65%
Dec 202515.8%12.9%10.6%10.6%8.6%8.6%11.2%7%8.6%4.7%0.79%0.52%
Jan 202613.3%16.3%10.9%10.9%8.9%7.3%11.5%5.9%8.9%4.9%0.69%0.65%
Feb 202614.8%14.8%12.1%12.1%8.1%6.6%10.5%6.6%8.1%5%0.66%0.49%
Mar 202614.1%14.1%11.5%11.5%7.7%7.7%12.2%6.3%7.7%5.8%0.77%0.57%
Apr 202614.7%12%12%12%8%8%12.6%5.4%8%6%0.66%0.59%
May 202617.3%14.1%11.5%9.5%7.8%7.8%12.1%5.2%7.8%5.8%0.63%0.57%
Jun 202614.3%14.3%11.7%11.7%7.8%7.8%12.2%6.4%7.8%4.8%0.74%0.47%
Jul 202615.1%12.3%12.3%12.3%6.7%8.3%12.8%5.6%8.3%5.1%0.67%0.5%
Aug 202615.4%15.4%10.3%10.3%8.5%8.5%10.9%5.6%8.5%5.2%0.69%0.62%
Sep 202616.5%16.5%11%11%9%9%7.9%6.1%6.1%5.5%0.74%0.54%

How has the London School of Economics and University of St Andrews comparison changed over the last 12 months?

3 findings

How did search popularity change for globally sought UK universities worldwide in September 2026?

2 changes

  1. In September 2026, London School of Economics overtook University of Oxford to rank 3rd among globally sought UK universities worldwide, with 11% of the searches.

  2. In September 2026, University of St Andrews overtook University of Oxford and University of Cambridge to rank 6th among globally sought UK universities worldwide, with 9% of the searches.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using London School of Economics’ and University of St Andrews’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

London School of Economics

2 branded search terms

  • london school of economics
  • lse university

University of St Andrews

1 branded search term

  • st andrews university

How the Brand Demand Index is measured

Other head-to-heads among globally sought UK universities

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free