Brandwave

Loloi vs Miss Amara:Which is more popular?

In September 2026, Loloi had more branded searches than Miss Amara among rug brands worldwide. Loloi had about 18,100 branded searches, while Miss Amara had 14,800. Loloi made up 0.41% of all rug brand searches we track, and Miss Amara accounted for 0.34%. When we asked ChatGPT and Google AI Overviews about rug brands, Loloi appeared in four of the five answers and Miss Amara in none.

Among rug brands worldwide in September 2026

Who do people search for more?

Loloi, about 22% more searches than Miss Amara

Loloi 18.1K searchesMiss Amara 14.8K searches

Who does AI mention more?

Loloi, mentioned in 4 of 5 answers, Miss Amara in 0

Loloi in 4 of 5Miss Amara in 0 of 5

Who does AI recommend more?

Loloi, the only one of the two named

Loloi first in 4Miss Amara never named

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Top rug brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Loloi was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Miss Amara did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Loloi1st
  2. Ruggable2nd
  3. Revival3rd
  4. Safavieh4th
  5. Pottery Barn5th
  6. Rugs USA6th
  7. West Elm7th
  8. Nordic Knots7th
  9. Miss Amara–
  10. Beni Rugs–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ruggable4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Revival4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Loloi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Safavieh3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pottery Barn2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • West Elm1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rugs USA1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nordic Knots1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Miss Amara0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beni Rugs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about rug brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Loloi or Miss Amara more popular in search?

This chart shows how often people search Google for Loloi and Miss Amara by name. Each line represents a brand's share of searches for all 11 rug brands we track, month by month, from English-language searches worldwide.

Loloi and Miss Amara among rug brands worldwide, by month

Share of searches by month for Loloi, Miss Amara. The figures are in the table below the chart.

View monthly share of searches table
MonthPottery BarnWest ElmRuggableRugs USANordic KnotsRevivalSafaviehLoloiMiss AmaraBeni RugsRug Culture
Oct 202550.9%27.7%12.5%3.7%1.9%1.4%0.75%0.34%0.5%0.22%0.04%
Nov 202552.9%28.9%10.6%3.2%1.6%1.4%0.52%0.23%0.43%0.16%0.03%
Dec 202556.4%25.1%11.3%3.4%1.4%1%0.56%0.3%0.3%0.17%0.03%
Jan 202655.5%24.7%11.1%4.1%1.8%1.2%0.67%0.3%0.3%0.16%0.04%
Feb 202655.3%24.7%11.1%4.1%2.1%1.2%0.67%0.37%0.3%0.16%0.04%
Mar 202655%24.5%11%4%2.2%1.5%0.81%0.36%0.36%0.16%0.05%
Apr 202650%27.3%12.3%4.5%2.4%1.7%0.9%0.4%0.4%0.15%0.05%
May 202646.7%31.1%11.5%5.1%2.3%1.5%0.84%0.38%0.38%0.14%0.05%
Jun 202650.2%27.4%12.3%4.5%2.1%1.4%0.91%0.5%0.5%0.18%0.07%
Jul 202654.4%24.3%10.9%4.9%2.2%1.5%0.8%0.44%0.36%0.13%0.06%
Aug 202651.2%27.9%10.3%4.6%2.5%1.7%0.93%0.41%0.34%0.15%0.05%
Sep 202651.1%27.8%10.3%4.6%2.8%1.7%0.75%0.41%0.34%0.15%0.04%

How has the Loloi and Miss Amara comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Loloi took it in February 2026.
  • Across the 12 months ending September 2026, Loloi’s share of searches among rug brands worldwide moved from 0.34% to 0.41%, and its estimated monthly branded searches moved from 14.8K to 18.1K.
  • Across the 12 months ending September 2026, Miss Amara’s share of searches among rug brands worldwide moved from 0.5% to 0.34%, and its estimated monthly branded searches moved from 22.2K to 14.8K.

How did search popularity change for rug brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Loloi worldwide rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.

  2. Estimated monthly branded searches for Miss Amara worldwide fell 33.3% over 12 measured months, from 22.2K to 14.8K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Loloi’s and Miss Amara’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Loloi

1 branded search term

  • loloi

Miss Amara

1 branded search term

  • miss amara

How the Brand Demand Index is measured

Other head-to-heads among rug brands

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