Lofty vs Sierra Interactive:Which is more popular?
In September 2026, Lofty had more branded searches than Sierra Interactive among real estate CRM platforms worldwide. Lofty had about 2,900 branded searches, while Sierra Interactive had 2,400. Lofty made up 1.6% of all real estate CRM platform searches we track, and Sierra Interactive accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about real estate CRM platforms, Lofty appeared in all five answers and Sierra Interactive in one. Lofty was mentioned before Sierra Interactive in every answer.
Who do people search for more?
Lofty, about 21% more searches than Sierra Interactive
Who does AI mention more?
Lofty, mentioned in every answer we collected
Who does AI recommend more?
Lofty, named ahead of Sierra Interactive in every answer
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Top real estate CRM platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lofty appeared in all five answers. Sierra Interactive was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lofty was listed before Sierra Interactive in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Follow Up Boss1st
Wise Agent2nd- Lofty3rd
- BoldTrail4th
- Real Geeks5th
kvCORE6th
Sierra Interactive7th
BoomTown–
LionDesk–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Follow Up Boss5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Wise Agent5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Lofty5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- BoldTrail3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Real Geeks3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- kvCORE2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sierra Interactive1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- BoomTown0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- LionDesk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about real estate CRM platforms
5 answers
Asked ChatGPT
“Which real estate CRM platform should I use?”
Asked ChatGPT
“What are the best real estate CRM platforms?”
Asked ChatGPT
“What's the best real estate CRM platform for a small brokerage team?”
Searched Google, AI Overview
“real estate crm platforms”
Searched Google, AI Overview
“best real estate crm”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Lofty or Sierra Interactive more popular in search?
This chart shows how often people search Google for Lofty and Sierra Interactive by name. Each line represents a brand's share of searches for all nine real estate CRM platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Lofty, Sierra Interactive. The figures are in the table below the chart.
View monthly share of searches table
| Month | Follow Up Boss | BoomTown | BoldTrail | Wise Agent | Lofty | Real Geeks | Sierra Interactive | kvCORE | LionDesk |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.2% | 41.2% | 4.5% | 3% | 1.6% | 2.4% | 2% | 3% | 1.1% |
| Nov 2025 | 37.6% | 46% | 4.1% | 2.7% | 1.8% | 2.2% | 1.8% | 2.7% | 0.99% |
| Dec 2025 | 37.8% | 46.3% | 4.1% | 2.8% | 1.5% | 2.3% | 1.5% | 2.8% | 1% |
| Jan 2026 | 42.1% | 42.1% | 4.6% | 2.5% | 1.4% | 2.5% | 1.4% | 2.5% | 0.88% |
| Feb 2026 | 41.5% | 41.5% | 5.6% | 2.5% | 1.6% | 2.5% | 1.6% | 2.5% | 0.73% |
| Mar 2026 | 41.5% | 41.5% | 5.5% | 2.5% | 1.6% | 2.5% | 1.6% | 2.5% | 0.9% |
| Apr 2026 | 42.1% | 42.1% | 5.6% | 2.5% | 1.6% | 2% | 1.4% | 2% | 0.57% |
| May 2026 | 42.5% | 42.5% | 5.7% | 2.1% | 1.7% | 2.1% | 1.4% | 1.7% | 0.57% |
| Jun 2026 | 43.4% | 43.4% | 4.7% | 2.1% | 1.4% | 1.7% | 1.4% | 1.4% | 0.52% |
| Jul 2026 | 35.8% | 53.3% | 3.9% | 1.7% | 1.2% | 1.4% | 1.2% | 1.2% | 0.35% |
| Aug 2026 | 18.6% | 75.7% | 2% | 0.91% | 0.73% | 0.73% | 0.6% | 0.48% | 0.18% |
| Sep 2026 | 48.4% | 39.6% | 4.3% | 1.9% | 1.6% | 1.6% | 1.3% | 1% | 0.38% |
How has the Lofty and Sierra Interactive comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Lofty took it in April 2026.
- Across the 12 months ending September 2026, Lofty’s share of searches among real estate CRM platforms worldwide held steady at 1.6%, and its estimated monthly branded searches held steady at 2.9K.
- Across the 12 months ending September 2026, Sierra Interactive’s share of searches among real estate CRM platforms worldwide moved from 2% to 1.3%, and its estimated monthly branded searches moved from 3.6K to 2.4K.
How did search popularity change for real estate CRM platforms worldwide in September 2026?
2 changes
In September 2026, Lofty gained share of searches among real estate CRM platforms worldwide, from 0.73% to 1.6%.
In September 2026, Sierra Interactive gained share of searches among real estate CRM platforms worldwide, from 0.6% to 1.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Lofty’s and Sierra Interactive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lofty
1 branded search term
- lofty crm
Sierra Interactive
1 branded search term
- sierra interactive
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