Livingston vs Magaya:Which is more popular?
In September 2026, Livingston had more branded searches than Magaya among customs brokerage platforms worldwide. Livingston had about 246,000 branded searches, while Magaya had 5,400. Livingston made up 59.6% of all customs brokerage platform searches we track, and Magaya accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about customs brokerage platforms, Magaya appeared in two of the four answers and Livingston in one. Magaya was mentioned before Livingston in two out of three answers.
Who do people search for more?
Livingston, about 46 searches for every 1 for Magaya
Who does AI mention more?
Magaya, mentioned in 2 of 4 answers, Livingston in 1
Who does AI recommend more?
Magaya, named ahead of Livingston in 2 of 3 answers
Follow Livingston vs Magaya and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top customs brokerage platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Magaya was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Livingston was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Magaya was listed before Livingston in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Descartes MacroPoint4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
CargoWise3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Magaya2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Livingston1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Expeditors0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Flexport0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Universal Logistics0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about customs brokerage platforms
4 answers
Asked ChatGPT
“Which customs brokerage platform should I use?”
Asked ChatGPT
“What are the best customs brokerage platforms?”
Asked ChatGPT
“What's the best customs brokerage platform for importing goods?”
Searched Google, AI Overview
“import compliance software”
Searched Google, AI Overview
“customs brokerage platform”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Livingston or Magaya more popular in search?
This chart shows how often people search Google for Livingston and Magaya by name. Each line represents a brand's share of searches for all seven customs brokerage platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Livingston, Magaya. The figures are in the table below the chart.
View monthly share of searches table
| Month | Livingston | Expeditors | Flexport | CargoWise | Universal Logistics | Magaya | Descartes MacroPoint |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 59.7% | 22% | 9.8% | 3.6% | 2.9% | 2% | <0.01% |
| Nov 2025 | 55.5% | 20.4% | 11.2% | 4.1% | 2.7% | 6.1% | <0.01% |
| Dec 2025 | 59.2% | 21.8% | 9.8% | 4.4% | 2.9% | 1.9% | <0.01% |
| Jan 2026 | 54.8% | 24.7% | 11% | 4% | 3.3% | 2.2% | <0.01% |
| Feb 2026 | 54.8% | 24.7% | 11% | 4% | 3.3% | 2.2% | <0.01% |
| Mar 2026 | 54.5% | 24.5% | 11% | 4.9% | 3.3% | 1.8% | <0.01% |
| Apr 2026 | 60.2% | 22.2% | 9.9% | 3.6% | 2.4% | 1.6% | <0.01% |
| May 2026 | 59.8% | 22% | 9.8% | 3.6% | 2.4% | 2.4% | <0.01% |
| Jun 2026 | 59.4% | 21.9% | 9.8% | 3.6% | 2.4% | 2.9% | <0.01% |
| Jul 2026 | 63.8% | 19.2% | 8.6% | 3.1% | 2.1% | 3.1% | <0.01% |
| Aug 2026 | 59.2% | 21.8% | 9.8% | 4.4% | 2.9% | 2% | <0.01% |
| Sep 2026 | 59.6% | 21.9% | 9.8% | 4.4% | 2.9% | 1.3% | <0.01% |
How has the Livingston and Magaya comparison changed over the last 12 months?
3 findings
- Livingston was ahead of Magaya in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Livingston’s share of searches among customs brokerage platforms worldwide moved from 59.7% to 59.6%, and its estimated monthly branded searches held steady at 246K.
- Across the 12 months ending September 2026, Magaya’s share of searches among customs brokerage platforms worldwide moved from 2% to 1.3%, and its estimated monthly branded searches moved from 8.1K to 5.4K.
How did search popularity change for customs brokerage platforms worldwide in September 2026?
1 change
In September 2026, Magaya lost share of searches among customs brokerage platforms worldwide, from 2% to 1.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Livingston’s and Magaya’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Livingston
1 branded search term
- livingston
Magaya
1 branded search term
- magaya
Other head-to-heads among customs brokerage platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.