Living World vs Vision:Which is more popular by branded search?
In August 2026, Vision had more branded searches than Living World among bird cages worldwide. Vision was estimated to have 823K branded searches compared to Living World’s 40.5K, and held an 88.3% Share of Search versus Living World’s 4.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Living World or Vision?
Compare the bird cages people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Vision, Living World. The figures are in the table below the chart.
View monthly share of search table
| Month | Vision | Living World | PawHut | Yaheetech | Ferplast | Prevue |
|---|---|---|---|---|---|---|
| Oct 2025 | 88.5% | 3.6% | 2.4% | 2.9% | 1.9% | 0.71% |
| Nov 2025 | 88.6% | 3.6% | 2.4% | 2.9% | 1.9% | 0.58% |
| Dec 2025 | 86.2% | 5.2% | 2.3% | 4.2% | 1.6% | 0.46% |
| Jan 2026 | 87.8% | 4.3% | 2.4% | 2.9% | 1.9% | 0.7% |
| Feb 2026 | 86.8% | 4.3% | 2.9% | 2.9% | 2.3% | 0.85% |
| Mar 2026 | 87.8% | 4.3% | 2.9% | 2.4% | 1.9% | 0.7% |
| Apr 2026 | 85.8% | 5.2% | 3.5% | 2.8% | 1.9% | 0.84% |
| May 2026 | 85.4% | 5.1% | 3.4% | 3.4% | 1.9% | 0.69% |
| Jun 2026 | 85.6% | 6.3% | 2.8% | 2.8% | 1.9% | 0.56% |
| Jul 2026 | 88.3% | 4.3% | 2.9% | 2.4% | 1.6% | 0.47% |
| Aug 2026 | 88.3% | 4.3% | 2.9% | 2.4% | 1.6% | 0.47% |
| Sep 2026 | — | — | — | — | — | — |
How has the Living World and Vision comparison changed over the last 12 months?
3 findings
- Vision was ahead of Living World in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Living World’s estimated Share of Search among bird cages worldwide moved from 3.6% to 4.3%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
- Across the 11 months ending August 2026, Vision’s estimated Share of Search among bird cages worldwide moved from 88.5% to 88.3%, and its estimated monthly branded searches held steady at 823K.
How did search popularity change for bird cages worldwide in August 2026?
1 change
Estimated monthly branded searches for Living World worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Living World’s and Vision’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Living World
1 branded search term
- living world
Vision
1 branded search term
- vision
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.