Living Earth vs Yates:Which is more popular by branded search?
In August 2026, Yates had more branded searches than Living Earth among compost brands worldwide. Yates was estimated to have 40.5K branded searches compared to Living Earth’s 33.1K, and held a 12.4% Share of Search versus Living Earth’s 10.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Living Earth or Yates?
Compare the compost brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Yates, Living Earth. The figures are in the table below the chart.
View monthly share of search table
| Month | Daltons | Yates | Living Earth | Oderings | Tui |
|---|---|---|---|---|---|
| Oct 2025 | 78.2% | 10.5% | 8.6% | 2.1% | 0.62% |
| Nov 2025 | 76.6% | 10.3% | 10.3% | 2.1% | 0.74% |
| Dec 2025 | 77.4% | 10.4% | 8.5% | 2.5% | 1.1% |
| Jan 2026 | 78.6% | 10.6% | 8.6% | 1.4% | 0.76% |
| Feb 2026 | 81.8% | 9% | 7.4% | 1.2% | 0.65% |
| Mar 2026 | 78.8% | 8.7% | 10.6% | 1.2% | 0.76% |
| Apr 2026 | 78.4% | 10.5% | 8.6% | 1.7% | 0.76% |
| May 2026 | 78.9% | 10.6% | 8.7% | 1.2% | 0.63% |
| Jun 2026 | 77.3% | 10.4% | 10.4% | 1.1% | 0.75% |
| Jul 2026 | 71.8% | 14.4% | 11.8% | 1.3% | 0.7% |
| Aug 2026 | 75.1% | 12.4% | 10.1% | 1.6% | 0.73% |
| Sep 2026 | — | — | — | — | — |
How has the Living Earth and Yates comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Living Earth took it in March 2026, Yates took it in April 2026.
- Across the 11 months ending August 2026, Living Earth’s estimated Share of Search among compost brands worldwide moved from 8.6% to 10.1%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
- Across the 11 months ending August 2026, Yates’ estimated Share of Search among compost brands worldwide moved from 10.5% to 12.4%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
How did search popularity change for compost brands worldwide in August 2026?
2 changes
In August 2026, Yates lost estimated Share of Search among compost brands worldwide, from 14.4% to 12.4%.
In August 2026, Living Earth lost estimated Share of Search among compost brands worldwide, from 11.8% to 10.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Living Earth’s and Yates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Living Earth
1 branded search term
- living earth
Yates
1 branded search term
- yates
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.