Little Passports vs MEL Science:Which is more popular by branded search?
In August 2026, Little Passports had more branded searches than MEL Science among science kits worldwide. Little Passports was estimated to have 5.4K branded searches compared to MEL Science’s 3.6K, and held a 0.79% Share of Search versus MEL Science’s 0.53%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Little Passports or MEL Science?
Compare the science kits people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Little Passports, MEL Science. The figures are in the table below the chart.
View monthly share of search table
| Month | National Geographic | KiwiCo | Snap Circuits | Little Passports | Thames & Kosmos | MEL Science |
|---|---|---|---|---|---|---|
| Oct 2025 | 86.4% | 9.5% | 2.9% | 0.47% | 0.38% | 0.38% |
| Nov 2025 | 77.6% | 15.6% | 4.7% | 0.77% | 0.77% | 0.51% |
| Dec 2025 | 73% | 17.8% | 6.6% | 0.88% | 1.1% | 0.72% |
| Jan 2026 | 87.7% | 7.9% | 2.9% | 0.58% | 0.47% | 0.39% |
| Feb 2026 | 89.9% | 6.7% | 2.4% | 0.4% | 0.32% | 0.32% |
| Mar 2026 | 89.9% | 6.7% | 2.4% | 0.32% | 0.27% | 0.4% |
| Apr 2026 | 86.4% | 9.5% | 2.8% | 0.38% | 0.38% | 0.46% |
| May 2026 | 86.5% | 9.5% | 2.8% | 0.38% | 0.38% | 0.38% |
| Jun 2026 | 83.8% | 11.3% | 3.4% | 0.44% | 0.55% | 0.55% |
| Jul 2026 | 81% | 13.3% | 4% | 0.65% | 0.65% | 0.43% |
| Aug 2026 | 80.6% | 13.3% | 4% | 0.79% | 0.79% | 0.53% |
| Sep 2026 | — | — | — | — | — | — |
How has the Little Passports and MEL Science comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: MEL Science took it in March 2026, Little Passports took it in July 2026.
- Across the 11 months ending August 2026, Little Passports’ estimated Share of Search among science kits worldwide moved from 0.47% to 0.79%, and its estimated monthly branded searches held steady at 5.4K.
- Across the 11 months ending August 2026, MEL Science’s estimated Share of Search among science kits worldwide moved from 0.38% to 0.53%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
How did search popularity change for science kits worldwide in August 2026?
1 change
Estimated monthly branded searches for MEL Science worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Little Passports’ and MEL Science’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Little Passports
1 branded search term
- little passports
MEL Science
1 branded search term
- mel science

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.