Linklaters vs Norton Rose Fulbright:Which is more popular by branded search?

Name: Linklaters vs Norton Rose Fulbright: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Linklaters had more branded searches than Norton Rose Fulbright among law firms worldwide. Linklaters was estimated to have 60.5K branded searches compared to Norton Rose Fulbright’s 49.5K, and held a 16.2% Share of Search versus Norton Rose Fulbright’s 13.3%. These are worldwide searches for English-language branded terms.

Share of Search among law firms worldwide in August 2026Which is more popular in search, Linklaters or Norton Rose Fulbright?

Linklaters16.2%60.5K searches

vs

Norton Rose Fulbright13.3%49.5K searches

Add a brand to this comparison

Follow Linklaters vs Norton Rose Fulbright and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, Linklaters or Norton Rose Fulbright?

Compare the law firms companies choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Linklaters and Norton Rose Fulbright among law firms worldwide, by month

Month	DLA Piper	Baker McKenzie	Linklaters	Allen & Overy	Clifford Chance	Norton Rose Fulbright
Oct 2025	21.8%	21.8%	17.9%	12%	14.6%	12%
Nov 2025	24.7%	20.3%	16.6%	11.1%	13.6%	13.6%
Dec 2025	5.9%	4.9%	80.1%	2.7%	3.2%	3.2%
Jan 2026	23.8%	19.6%	19.6%	10.7%	13.1%	13.1%
Feb 2026	25.2%	20.8%	17%	9.3%	13.9%	13.9%
Mar 2026	23.8%	19.6%	19.6%	10.7%	13.1%	13.1%
Apr 2026	25.7%	17.3%	17.3%	11.6%	14.1%	14.1%
May 2026	23.5%	19.2%	15.7%	12.9%	12.9%	15.7%
Jun 2026	22.6%	22.6%	15.1%	12.3%	12.3%	15.1%
Jul 2026	23.5%	19.2%	15.7%	12.9%	12.9%	15.7%
Aug 2026	24.2%	19.8%	16.2%	13.3%	13.3%	13.3%
Sep 2026	—	—	—	—	—	—

How has the Linklaters and Norton Rose Fulbright comparison changed over the last 12 months?

3 findings

Linklaters was ahead of Norton Rose Fulbright in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Linklaters’ estimated Share of Search among law firms worldwide moved from 17.9% to 16.2%, and its estimated monthly branded searches moved from 90.5K to 60.5K.
Across the 11 months ending August 2026, Norton Rose Fulbright’s estimated Share of Search among law firms worldwide moved from 12% to 13.3%, and its estimated monthly branded searches moved from 60.5K to 49.5K.

How did search popularity change for law firms worldwide in August 2026?

2 changes

In August 2026, Norton Rose Fulbright lost estimated Share of Search among law firms worldwide, from 15.7% to 13.3%.
Estimated monthly branded searches for Linklaters worldwide fell 33.1% over 11 measured months, from 90.5K to 60.5K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Linklaters’ and Norton Rose Fulbright’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.