Brandwave

Lillio vs Procare:Which is more popular by branded search?

In August 2026, Lillio had more branded searches than Procare among childcare management software worldwide. Lillio was estimated to have 12.1K branded searches compared to Procare’s 1.3K, and held a 3.6% Share of Search versus Procare’s 0.38%. These are worldwide searches for English-language branded terms.

Share of Search among childcare management software worldwide in August 2026Which is more popular in search, Lillio or Procare?
Lillio3.6%12.1K searches
vs
Procare0.38%1.3K searches

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Which is more popular in search, Lillio or Procare?

Compare the systems early learning centres run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Lillio and Procare among childcare management software worldwide, by month

Share of Search by month for Lillio, Procare. The figures are in the table below the chart.

View monthly share of search table
MonthBrightwheelFamlyLillioHiMamaProcare
Oct 202563.9%28.7%3.1%3.8%0.41%
Nov 202564.4%28.9%3.2%3.2%0.34%
Dec 202564.4%28.9%3.2%3.2%0.34%
Jan 202668.3%25.1%3.4%2.7%0.44%
Feb 202667.4%24.8%4.1%3.3%0.44%
Mar 202663.9%28.7%3.8%3.1%0.41%
Apr 202667.9%25%4.1%2.7%0.34%
May 202663.4%28.4%4.7%3.1%0.38%
Jun 202659.6%32.7%4.4%2.9%0.36%
Jul 202663.8%28.6%4.7%2.6%0.39%
Aug 202672.4%21.8%3.6%1.9%0.38%
Sep 2026—————

How has the Lillio and Procare comparison changed over the last 12 months?

  • Lillio was ahead of Procare in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Lillio’s estimated Share of Search among childcare management software worldwide moved from 3.1% to 3.6%, and its estimated monthly branded searches moved from 9.9K to 12.1K.
  • Across the 11 months ending August 2026, Procare’s estimated Share of Search among childcare management software worldwide moved from 0.41% to 0.38%, and its estimated monthly branded searches held steady at 1.3K.

How did search popularity change for childcare management software worldwide in August 2026?

  1. In August 2026, Lillio lost estimated Share of Search among childcare management software worldwide, from 4.7% to 3.6%.

How each brand is measured

Brandwave collects information about searches that people make online using Lillio’s and Procare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lillio

1 branded search term

  • lillio

Procare

1 branded search term

  • procare childcare

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.