Lezhin Comics vs WEBTOON:Which is more popular?
In October 2026, WEBTOON had more branded searches than Lezhin Comics among webcomic and manga apps worldwide. WEBTOON had about 1.8 million branded searches, while Lezhin Comics had 450,000. WEBTOON made up 59.5% of all webcomic and manga app searches we track, and Lezhin Comics accounted for 14.6%. When we asked ChatGPT and Google AI Overviews about webcomic and manga apps, WEBTOON appeared in four of the five answers and Lezhin Comics in two. WEBTOON was mentioned before Lezhin Comics in every answer.
Who do people search for more?
WEBTOON, about 4 searches for every 1 for Lezhin Comics
Who does AI mention more?
WEBTOON, mentioned in 4 of 5 answers, Lezhin Comics in 2
Who does AI recommend more?
WEBTOON, named ahead of Lezhin Comics in every answer
Follow Lezhin Comics vs WEBTOON and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top webcomic and manga apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, WEBTOON was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Lezhin Comics was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. WEBTOON was listed before Lezhin Comics in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
WEBTOON1st
MANGA Plus2nd
Tappytoon3rd
Lezhin Comics4th
Tapas5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
WEBTOON4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
MANGA Plus2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lezhin Comics2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tappytoon2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tapas2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about webcomic and manga apps
5 answers
Asked ChatGPT
“What's the best app for reading webcomics?”
Asked ChatGPT
“Where can I read manga legally online?”
Asked ChatGPT
“Which webcomic apps are worth paying for?”
Searched Google, AI Overview
“read manga online”
Searched Google, AI Overview
“webcomics app”
Brands are shown in the order each answer named them. The survey took place in the United States on October 28, 2026.
Is Lezhin Comics or WEBTOON more popular in search?
This chart shows how often people search Google for Lezhin Comics and WEBTOON by name. Each line represents a brand's share of searches for all five webcomic and manga apps we track, month by month, from English-language searches worldwide.
Share of searches by month for WEBTOON, Lezhin Comics. The figures are in the table below the chart.
View monthly share of searches table
| Month | WEBTOON | MANGA Plus | Lezhin Comics | Tappytoon | Tapas |
|---|---|---|---|---|---|
| Nov 2025 | 59.1% | 26.4% | 11.9% | 2.4% | 0.32% |
| Dec 2025 | 57.2% | 25.5% | 14% | 2.8% | 0.38% |
| Jan 2026 | 54.7% | 24.4% | 16.4% | 4% | 0.44% |
| Feb 2026 | 56.9% | 25.4% | 14% | 3.4% | 0.38% |
| Mar 2026 | 56.9% | 25.4% | 14% | 3.4% | 0.38% |
| Apr 2026 | 56.9% | 25.4% | 14% | 3.4% | 0.38% |
| May 2026 | 56.6% | 20.8% | 17% | 5.1% | 0.46% |
| Jun 2026 | 59.5% | 21.9% | 14.6% | 3.6% | 0.48% |
| Jul 2026 | 57.1% | 21% | 17.2% | 4.2% | 0.56% |
| Aug 2026 | 57.1% | 21% | 17.2% | 4.2% | 0.56% |
| Sep 2026 | 59.3% | 21.8% | 14.6% | 3.6% | 0.72% |
| Oct 2026 | 59.5% | 21.9% | 14.6% | 3.6% | 0.39% |
How has branded search for Lezhin Comics and WEBTOON changed worldwide over the last 12 months?
3 findings
- WEBTOON was ahead of Lezhin Comics in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Lezhin Comics’ share of searches among webcomic and manga apps worldwide moved from 11.9% to 14.6%, and its estimated monthly branded searches held steady at 450K.
- Across the 12 months ending October 2026, WEBTOON’s share of searches among webcomic and manga apps worldwide moved from 59.1% to 59.5%, and its estimated monthly branded searches moved from 2.2M to 1.8M.
How did search popularity change for webcomic and manga apps worldwide in October 2026?
1 change

Estimated monthly branded searches for WEBTOON worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in October 2026.
How are Lezhin Comics’ and WEBTOON’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Lezhin Comics’ and WEBTOON’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lezhin Comics
1 branded search term
- lezhin
WEBTOON
1 branded search term
- webtoon
Other head-to-heads among webcomic and manga apps

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.