Brandwave

How popular isWEBTOON?

In October 2026, people searched for WEBTOON by name about 1.8 million times worldwide, an 18.3% decrease from the previous year. These searches made up 59.5% of all global webcomic and manga app searches, placing WEBTOON first out of five apps. When we asked both ChatGPT and Google AI Overviews about webcomic and manga apps, WEBTOON appeared in four of the five answers and was the most recommended of the five.

Search and AI answers in October 2026

WEBTOON is the most searched of 5 competitors and the most recommended in the AI answers we collected.

  1. WEBTOONShare of searches 59.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. MANGA PlusShare of searches 21.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  3. Lezhin ComicsShare of searches 14.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. TappytoonShare of searches 3.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  5. TapasShare of searches 0.39%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
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Top webcomic and manga apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, WEBTOON was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. WEBTOON is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. WEBTOON1st
  2. MANGA Plus2nd
  3. Tappytoon3rd
  4. Lezhin Comics4th
  5. Tapas5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • WEBTOON4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MANGA Plus2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lezhin Comics2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tappytoon2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tapas2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about webcomic and manga apps

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 28, 2026.

How often do people search for WEBTOON compared with other webcomic and manga apps worldwide?

WEBTOON against webcomic and manga apps worldwide, by month

Share of searches by month for WEBTOON, MANGA Plus, Lezhin Comics, Tappytoon. The figures are in the table below the chart.

View monthly share of searches table
MonthWEBTOONMANGA PlusLezhin ComicsTappytoonTapas
Nov 202559.1%26.4%11.9%2.4%0.32%
Dec 202557.2%25.5%14%2.8%0.38%
Jan 202654.7%24.4%16.4%4%0.44%
Feb 202656.9%25.4%14%3.4%0.38%
Mar 202656.9%25.4%14%3.4%0.38%
Apr 202656.9%25.4%14%3.4%0.38%
May 202656.6%20.8%17%5.1%0.46%
Jun 202659.5%21.9%14.6%3.6%0.48%
Jul 202657.1%21%17.2%4.2%0.56%
Aug 202657.1%21%17.2%4.2%0.56%
Sep 202659.3%21.8%14.6%3.6%0.72%
Oct 202659.5%21.9%14.6%3.6%0.39%

  1. 1.WEBTOON

    59.5%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.MANGA Plus

    21.9%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Lezhin Comics

    14.6%

    Held 3rd. 450K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Tappytoon

    3.6%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Tapas

    0.39%

    Held 5th. 12.1K estimated branded searches, -45.5% vs prior month. Share -0.3 points.

Compare popularity between WEBTOON and its closest rivals

Every comparison with WEBTOON

4 comparisons

How has branded search demand for WEBTOON changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for WEBTOON worldwide fell from 2.2M to 1.8M.
  • Across the 12 months ending October 2026, WEBTOON’s share of searches among webcomic and manga apps worldwide peaked at 59.5% in October 2026 and was lowest at 54.7% in January 2026.

How did search popularity change for webcomic and manga apps worldwide in October 2026?

3 changes

  1. Estimated monthly branded searches for Tappytoon worldwide rose 21.5% over 12 measured months, from 90.5K to 110K in October 2026.

  2. Estimated monthly branded searches for MANGA Plus worldwide fell 32.7% over 12 measured months, from 1M to 673K in October 2026.

  3. Estimated monthly branded searches for WEBTOON worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in October 2026.

How are WEBTOON’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using WEBTOON’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • webtoon

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How the Brand Demand Index is measured

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