Brandwave

Leuchtturm vs Whitman:Which is searched more?

In August 2026, Leuchtturm had more branded searches than Whitman among coin collecting brands worldwide. Leuchtturm was estimated to have 135K branded searches compared to Whitman’s 60.5K, and held a 12.3% Share of Search versus Whitman’s 5.5%. These are worldwide searches for English-language branded terms.

Share of Search among coin collecting brands worldwide in August 2026Which is more popular in search, Leuchtturm or Whitman?
Leuchtturm12.3%135K searches
vs
Whitman5.5%60.5K searches

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Which is more popular in search, Leuchtturm or Whitman?

Compare the coin collecting brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Leuchtturm and Whitman among coin collecting brands worldwide, by month

Share of Search by month for Leuchtturm, Whitman. The figures are in the table below the chart.

View monthly share of search table
MonthLeuchtturmWhitman
Oct 202514.3%6.4%
Nov 202513.8%7.6%
Dec 202516.4%7.3%
Jan 202614.3%6.4%
Feb 202612%6.6%
Mar 202612.1%6.7%
Apr 202612.1%5.4%
May 202611.7%6.4%
Jun 202611.9%5.3%
Jul 202613.9%5.1%
Aug 202612.3%5.5%
Sep 2026——

How has the Leuchtturm and Whitman comparison changed over the last 12 months?

  • Leuchtturm was ahead of Whitman in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Leuchtturm’s estimated Share of Search among coin collecting brands worldwide moved from 14.3% to 12.3%, and its estimated monthly branded searches held steady at 135K.
  • Across the 11 months ending August 2026, Whitman’s estimated Share of Search among coin collecting brands worldwide moved from 6.4% to 5.5%, and its estimated monthly branded searches held steady at 60.5K.

How did search popularity change for coin collecting brands worldwide in August 2026?

  1. In August 2026, Leuchtturm lost estimated Share of Search among coin collecting brands worldwide, from 13.9% to 12.3%.

How each brand is measured

Brandwave collects information about searches that people make online using Leuchtturm’s and Whitman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Leuchtturm

1 branded search term

  • leuchtturm

Whitman

1 branded search term

  • whitman

How the Brand Demand Index is measured

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