Brandwave

How popular isWhitman in search?

In August 2026, there were an estimated 60.5K branded searches for Whitman worldwide which held steady over the last 11 months. Whitman holds 5.5% estimated Share of Search among coin collecting brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Lighthouse75%
  2. Leuchtturm12.3%
  3. Davo6.7%
  4. Whitman5.5%
  5. Dansco0.4%
  6. Capital Plastics0.07%
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Which coin collecting brands compete with Whitman?

Whitman against coin collecting brands worldwide, by month

Share of Search by month for Lighthouse, Leuchtturm, Davo, Whitman. The figures are in the table below the chart.

View monthly share of search table
MonthLighthouseLeuchtturmDavoWhitmanDanscoCapital Plastics
Oct 202571.1%14.3%7.8%6.4%0.38%0.06%
Nov 202568.8%13.8%9.3%7.6%0.55%0.06%
Dec 202566.8%16.4%9%7.3%0.44%0.07%
Jan 202671.1%14.3%7.8%6.4%0.31%0.08%
Feb 202672.9%12%8%6.6%0.38%0.08%
Mar 202674.1%12.1%6.7%6.7%0.4%0.06%
Apr 202673.9%12.1%8.1%5.4%0.4%0.06%
May 202671.7%11.7%9.6%6.4%0.38%0.06%
Jun 202672.6%11.9%9.8%5.3%0.31%0.06%
Jul 202669.3%13.9%11.3%5.1%0.3%0.06%
Aug 202675%12.3%6.7%5.5%0.4%0.07%
Sep 2026——————

  1. 1.Lighthouse

    75%

    Held 1st. 823K estimated branded searches, +22.3% vs prior month. Share +5.7 points.

  2. 2.Leuchtturm

    12.3%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -1.6 points.

  3. 3.Davo

    6.7%

    Held 3rd. 74K estimated branded searches, -32.7% vs prior month. Share -4.6 points.

  4. 4.Whitman

    5.5%

    Held 4th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.4 points.

  5. 5.Dansco

    0.4%

    Held 5th. 4.4K estimated branded searches, +51.7% vs prior month. Share +0.1 points.

  6. 6.Capital Plastics

    0.07%

    Held 6th. 720 estimated branded searches, +22% vs prior month. Share 0 points.

Compare search popularity between Whitman and its closest rivals

Every comparison with Whitman

How has branded search demand for Whitman changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Whitman worldwide held steady at 60.5K.
  • Across the 11 months ending August 2026, Whitman’s estimated Share of Search among coin collecting brands worldwide decreased from 6.4% to 5.5%.
  • Across the 11 months ending August 2026, Whitman’s estimated Share of Search among coin collecting brands worldwide peaked at 7.6% in November 2025 and was lowest at 5.1% in July 2026.

How did search popularity change for coin collecting brands worldwide in August 2026?

  1. In August 2026, Lighthouse gained estimated Share of Search among coin collecting brands worldwide, from 69.3% to 75%.

  2. In August 2026, Davo lost estimated Share of Search among coin collecting brands worldwide, from 11.3% to 6.7%.

  3. In August 2026, Leuchtturm lost estimated Share of Search among coin collecting brands worldwide, from 13.9% to 12.3%.

  4. Estimated monthly branded searches for Dansco worldwide rose 22.2% over 11 measured months, from 3.6K to 4.4K in August 2026.

  5. Estimated monthly branded searches for Capital Plastics worldwide rose 22% over 11 measured months, from 590 to 720 in August 2026.

How is Whitman measured?

Brandwave collects information about searches that people make online using Whitman’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • whitman

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How the Brand Demand Index is measured

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