Brandwave

Lemon Squeezy vs Polar:Which is more popular?

In September 2026, Lemon Squeezy had more branded searches than Polar among merchant of record platforms worldwide. Lemon Squeezy had about 90,500 branded searches, while Polar had 8,100. Lemon Squeezy made up 11.1% of all merchant of record platform searches we track, and Polar accounted for 0.99%. When we asked ChatGPT and Google AI Overviews about merchant of record platforms, Lemon Squeezy appeared in all five answers and Polar in two. Lemon Squeezy was mentioned before Polar in every answer.

Among merchant of record platforms worldwide in September 2026

Who do people search for more?

Lemon Squeezy, about 11 searches for every 1 for Polar

Lemon Squeezy 90.5K searchesPolar 8.1K searches

Who does AI mention more?

Lemon Squeezy, mentioned in every answer we collected

Lemon Squeezy in 5 of 5Polar in 2 of 5

Who does AI recommend more?

Lemon Squeezy, named ahead of Polar in every answer

Lemon Squeezy first in 5Polar never first

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Top merchant of record platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lemon Squeezy appeared in all five answers. Polar was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lemon Squeezy was listed before Polar in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Paddle1st
  2. Lemon Squeezy2nd
  3. FastSpring3rd
  4. Polar4th
  5. PayPro Global5th
  6. Cleverbridge6th
  7. Gumroad–
  8. Digital River–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lemon Squeezy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • FastSpring5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Paddle5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cleverbridge2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Polar2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PayPro Global2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gumroad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Digital River0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about merchant of record platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Lemon Squeezy or Polar more popular in search?

This chart shows how often people search Google for Lemon Squeezy and Polar by name. Each line represents a brand's share of searches for all eight merchant of record platforms we track, month by month, from English-language searches worldwide.

Lemon Squeezy and Polar among merchant of record platforms worldwide, by month

Share of searches by month for Lemon Squeezy, Polar. The figures are in the table below the chart.

View monthly share of searches table
MonthGumroadLemon SqueezyCleverbridgeFastSpringPolarPayPro GlobalDigital RiverPaddle
Oct 202584.2%6.2%4.1%2.3%1.5%1%0.68%0.04%
Nov 202583.7%7.5%3.4%2.3%1.5%1%0.55%0.04%
Dec 202586.6%6.4%2.9%1.6%1.3%0.85%0.46%0.04%
Jan 202687%6.4%2.4%1.6%1.3%0.86%0.38%0.05%
Feb 202685.2%7.7%2.8%1.5%1.3%1%0.37%0.13%
Mar 202683.4%9.2%2.7%1.8%1.2%1%0.45%0.19%
Apr 202684.1%9.3%2.8%1.5%1%0.83%0.37%0.13%
May 202684.6%9.3%2.3%1.5%1%0.83%0.3%0.16%
Jun 202684.6%9.3%2.3%1.5%1%0.83%0.3%0.16%
Jul 202684.8%9.3%2.3%1.5%0.83%0.83%0.3%0.13%
Aug 202684.6%9.3%2.3%1.5%1%0.83%0.3%0.1%
Sep 202682.2%11.1%2.7%1.8%0.99%0.81%0.35%0.11%

How has the Lemon Squeezy and Polar comparison changed over the last 12 months?

3 findings

How did search popularity change for merchant of record platforms worldwide in September 2026?

2 changes
  1. In September 2026, Lemon Squeezy gained share of searches among merchant of record platforms worldwide, from 9.3% to 11.1%.

  2. Estimated monthly branded searches for Polar worldwide fell 33.1% over 12 measured months, from 12.1K to 8.1K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Lemon Squeezy’s and Polar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lemon Squeezy

1 branded search term

  • lemon squeezy

Polar

2 branded search terms

  • polar sh
  • polar.sh

How the Brand Demand Index is measured

Other head-to-heads among merchant of record platforms

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