Brandwave

LeanData vs Openprise:Which is more popular by branded search?

In August 2026, LeanData had more branded searches than Openprise among CRM data hygiene platforms worldwide. LeanData was estimated to have 3.6K branded searches compared to Openprise’s 880, and held a 53.5% Share of Search versus Openprise’s 12.9%. These are worldwide searches for English-language branded terms.

Share of Search among CRM data hygiene platforms worldwide in August 2026Which is more popular in search, LeanData or Openprise?
LeanData53.5%3.6K searches
vs
Openprise12.9%880 searches

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Which is more popular in search, LeanData or Openprise?

Compare the tools that clean and match CRM records. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

LeanData and Openprise among CRM data hygiene platforms worldwide, by month

Share of Search by month for LeanData, Openprise. The figures are in the table below the chart.

View monthly share of search table
MonthLeanDataRingLeadOpenpriseInsycleDedupely
Oct 202549.7%17.9%11.2%14.6%6.6%
Nov 202547.1%16.9%11.4%16.9%7.7%
Dec 202554.2%14.9%8.8%14.9%7.2%
Jan 202645.4%16.3%20%11%7.4%
Feb 202649.9%17.9%12.1%12.1%8.1%
Mar 202652.4%18.7%11.7%10.3%6.9%
Apr 202652.2%18.7%10.3%10.3%8.5%
May 202661.1%13.8%9.9%9.9%5.4%
Jun 202658.9%13.3%11.7%9.6%6.4%
Jul 202656.3%15.5%11.1%11.1%6%
Aug 202653.5%19.1%12.9%8.7%5.7%
Sep 2026—————

How has the LeanData and Openprise comparison changed over the last 12 months?

How did search popularity change for CRM data hygiene platforms worldwide in August 2026?

  1. In August 2026, Openprise overtook Insycle to rank 3rd among CRM data hygiene platforms worldwide, at 12.9%.

  2. In August 2026, LeanData lost estimated Share of Search among CRM data hygiene platforms worldwide, from 56.3% to 53.5%.

How each brand is measured

Brandwave collects information about searches that people make online using LeanData’s and Openprise’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

LeanData

3 branded search terms

  • leandata
  • leandata com
  • leandata lead routing

Openprise

1 branded search term

  • openprise

How the Brand Demand Index is measured

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