Brandwave

Laura Mercier vs Urban Decay:Which is more popular?

In October 2026, Urban Decay had more branded searches than Laura Mercier among setting spray brands worldwide. Urban Decay had about 61,500 branded searches, while Laura Mercier had 3,600. Urban Decay made up 10% of all setting spray brand searches we track, and Laura Mercier accounted for 0.58%. When we asked ChatGPT and Google AI Overviews about setting spray brands, Urban Decay appeared in all four answers and Laura Mercier in none.

Among setting spray brands worldwide in October 2026

Who do people search for more?

Urban Decay, about 17 searches for every 1 for Laura Mercier

Urban Decay 61.5K searchesLaura Mercier 3.6K searches

Who does AI mention more?

Urban Decay, mentioned in every answer we collected

Urban Decay in 4 of 4Laura Mercier in 0 of 4

Who does AI recommend more?

Urban Decay, the only one of the two named

Urban Decay first in 4Laura Mercier never named

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Top setting spray brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Urban Decay appeared in all four answers. Laura Mercier did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Urban Decay1st
  2. Charlotte Tilbury2nd
  3. ONE/SIZE3rd
  4. Milani4th
  5. NYX Professional Makeup5th
  6. e.l.f. Cosmetics–
  7. MAC–
  8. Morphe–
  9. Huda Beauty–
  10. Laura Mercier–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ONE/SIZE4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Urban Decay4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Charlotte Tilbury3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Milani3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • NYX Professional Makeup1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • e.l.f. Cosmetics0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • MAC0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Morphe0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Huda Beauty0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Laura Mercier0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about setting spray brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Laura Mercier or Urban Decay more popular in search?

This chart shows how often people search Google for Laura Mercier and Urban Decay by name. Each line represents a brand's share of searches for all ten setting spray brands we track, month by month, from English-language searches worldwide.

Laura Mercier and Urban Decay among setting spray brands worldwide, by month

Share of searches by month for Urban Decay, Laura Mercier. The figures are in the table below the chart.

View monthly share of searches table
MonthCharlotte TilburyONE/SIZEUrban Decaye.l.f. CosmeticsMilaniMACMorpheNYX Professional MakeupHuda BeautyLaura Mercier
Nov 202536.7%19.4%13.3%7.1%5.8%7%3.9%3.9%1.7%1.2%
Dec 202537.8%19.9%11.2%7.3%6%5.7%4.9%4%1.8%1.5%
Jan 202630.9%24%11.1%7.2%7.2%6.8%4.8%4.8%1.8%1.2%
Feb 202628.9%22.7%12.7%8.3%6.8%6.7%6.8%4.5%1.7%0.9%
Mar 202630.9%19.7%13.5%8.8%7.2%6.8%5.9%4.8%1.4%0.79%
Apr 202628.9%22.5%12.6%8.3%8.3%6.7%5.5%4.5%2%0.59%
May 202627.7%26.4%12.1%7.9%6.5%6.4%5.3%5.3%1.9%0.57%
Jun 202628.2%26.9%12.3%8.1%6.6%5.9%5.4%4.4%1.6%0.58%
Jul 202626.3%30.9%9.5%7.6%7.6%5.5%5.1%5.1%1.9%0.54%
Aug 202625.8%30.3%9.3%9.1%7.4%5.7%5%5%1.8%0.66%
Sep 202628.2%27.1%10.1%8.1%8.1%5.9%5.4%4.5%1.6%0.72%
Oct 202627.8%26.7%10%9.8%8%5.8%5.4%4.4%1.6%0.58%

Urban Decay and Laura Mercier sell other things too, so only their searches that name this product count here, like “urban decay fixing spray”.

How has branded search for Laura Mercier and Urban Decay changed worldwide over the last 12 months?

3 findings

How did search popularity change for setting spray brands worldwide in October 2026?

2 changes

  1. Estimated monthly branded searches for Laura Mercier worldwide fell 55.6% over 12 measured months, from 8.1K to 3.6K in October 2026.

  2. Estimated monthly branded searches for Urban Decay worldwide fell 33.8% over 12 measured months, from 92.9K to 61.5K in October 2026.

How are Laura Mercier’s and Urban Decay’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Laura Mercier’s and Urban Decay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Laura Mercier

1 branded search term

  • laura mercier setting spray

Urban Decay

2 branded search terms

  • urban decay fixing spray
  • urban decay setting spray

How the Brand Demand Index is measured

Other head-to-heads among setting spray brands

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