Launch27 vs ServiceTitan:Which is more popular by branded search?
In August 2026, ServiceTitan had more branded searches than Launch27 among cleaning business software worldwide. ServiceTitan was estimated to have 74K branded searches compared to Launch27’s 1.6K, and held a 41.1% Share of Search versus Launch27’s 0.89%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Launch27 or ServiceTitan?
Compare the systems cleaning businesses run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ServiceTitan, Launch27. The figures are in the table below the chart.
View monthly share of search table
| Month | Housecall Pro | ServiceTitan | ZenMaid | Jobber | Launch27 |
|---|---|---|---|---|---|
| Oct 2025 | 41.5% | 50.7% | 5.5% | 0.94% | 1.3% |
| Nov 2025 | 46.4% | 46.4% | 5.1% | 0.86% | 1.2% |
| Dec 2025 | 46.3% | 46.3% | 5.1% | 1% | 1.2% |
| Jan 2026 | 46.6% | 46.5% | 5.1% | 1% | 0.82% |
| Feb 2026 | 50.9% | 41.6% | 5.6% | 0.94% | 0.9% |
| Mar 2026 | 46% | 45.9% | 6.1% | 1% | 0.96% |
| Apr 2026 | 46% | 46% | 6.1% | 1% | 0.81% |
| May 2026 | 50.3% | 41.1% | 6.7% | 0.94% | 0.89% |
| Jun 2026 | 50.3% | 41.1% | 6.7% | 0.92% | 0.89% |
| Jul 2026 | 50.3% | 41.1% | 6.7% | 0.92% | 0.89% |
| Aug 2026 | 50.3% | 41.1% | 6.7% | 0.93% | 0.89% |
| Sep 2026 | — | — | — | — | — |
How has the Launch27 and ServiceTitan comparison changed over the last 12 months?
3 findings
- ServiceTitan was ahead of Launch27 in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Launch27’s estimated Share of Search among cleaning business software worldwide moved from 1.3% to 0.89%, and its estimated monthly branded searches moved from 2.4K to 1.6K.
- Across the 11 months ending August 2026, ServiceTitan’s estimated Share of Search among cleaning business software worldwide moved from 50.7% to 41.1%, and its estimated monthly branded searches moved from 90.5K to 74K.
How did search popularity change for cleaning business software worldwide in August 2026?
2 changes
Estimated monthly branded searches for Launch27 worldwide fell 33.3% over 11 measured months, from 2.4K to 1.6K in August 2026.
Estimated monthly branded searches for ServiceTitan worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Launch27’s and ServiceTitan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Launch27
1 branded search term
- launch27
ServiceTitan
2 branded search terms
- servicetitan
- servicetitan pro
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.