Latham Pools vs Summer Waves:Which is more popular?

Name: Latham Pools vs Summer Waves: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Latham Pools had more branded searches than Summer Waves among swimming pool brands worldwide. Latham Pools had about 12,100 branded searches, while Summer Waves had 10,000. Latham Pools made up 2.1% of all swimming pool brand searches we track, and Summer Waves accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about swimming pool brands, Latham Pools appeared in three of the five answers and Summer Waves in none.

Among swimming pool brands worldwide in September 2026

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Top swimming pool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Latham Pools was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Summer Waves did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Intex	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Latham Pools	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Bestway	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Doughboy	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Thursday Pools	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Coleman	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Lay-Z-Spa	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Summer Waves	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Intex5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Latham Pools3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bestway2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Doughboy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Thursday Pools2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Coleman1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lay-Z-Spa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Summer Waves0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about swimming pool brands

5 answers

Asked ChatGPT
“Which swimming pool brand should I buy?”
1. 1Intex
2. 2Bestway
3. 3Doughboy
4. 4Latham Pools
Asked ChatGPT
“What are the best swimming pool brands?”
1. 1Latham Pools
2. 2Thursday Pools
3. 3Doughboy
4. 4Intex
5. 5Bestway
Asked ChatGPT
“What's the best swimming pool brand for backyard use?”
Searched Google, AI Overview
“above ground pool”
1. 1Intex
Searched Google, AI Overview
“swimming pool for home”
1. 1Intex
2. 2Coleman

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Latham Pools or Summer Waves more popular in search?

This chart shows how often people search Google for Latham Pools and Summer Waves by name. Each line represents a brand's share of searches for all eight swimming pool brands we track, month by month, from English-language searches worldwide.

Latham Pools and Summer Waves among swimming pool brands worldwide, by month

Month	Coleman	Bestway	Intex	Lay-Z-Spa	Latham Pools	Summer Waves	Doughboy	Thursday Pools
Oct 2025	43.8%	24%	19.6%	9.1%	1.4%	0.96%	0.64%	0.43%
Nov 2025	44.7%	24.5%	20%	8.2%	0.98%	0.79%	0.44%	0.29%
Dec 2025	40%	32.7%	17.9%	7.3%	0.88%	0.7%	0.31%	0.21%
Jan 2026	41.5%	27.8%	18.6%	8.6%	1.4%	0.96%	0.74%	0.4%
Feb 2026	38.8%	26.1%	21.2%	8.7%	2.3%	1.4%	1%	0.46%
Mar 2026	35.1%	23.5%	19.3%	11.8%	5.8%	1.9%	2.1%	0.51%
Apr 2026	29.1%	19.5%	23.8%	15.9%	7.2%	2.3%	1.8%	0.43%
May 2026	18.4%	22.6%	27.6%	20.6%	5.5%	3.6%	1.4%	0.33%
Jun 2026	14.7%	26.9%	32.9%	17.4%	2%	4%	1.6%	0.32%
Jul 2026	17.9%	26.7%	26.7%	18.5%	3.6%	4.5%	1.6%	0.48%
Aug 2026	26.3%	26.3%	26.3%	14%	2.4%	2.8%	1.6%	0.47%
Sep 2026	35.2%	28.9%	19.3%	11%	2.1%	1.8%	1.2%	0.63%

How has the Latham Pools and Summer Waves comparison changed over the last 12 months?

3 findings

The lead changed hands 2 times in the 12 months ending September 2026: Summer Waves took it in June 2026, Latham Pools took it in September 2026.
Across the 12 months ending September 2026, Latham Pools’ share of searches among swimming pool brands worldwide moved from 1.4% to 2.1%, and its estimated monthly branded searches moved from 8.1K to 12.1K.
Across the 12 months ending September 2026, Summer Waves’ share of searches among swimming pool brands worldwide moved from 0.96% to 1.8%, and its estimated monthly branded searches moved from 5.4K to 10K.

How did search popularity change for swimming pool brands worldwide in September 2026?

2 changes

In September 2026, Summer Waves lost share of searches among swimming pool brands worldwide, from 2.8% to 1.8%.
In September 2026, Latham Pools rose from 6th to 5th among swimming pool brands worldwide.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Latham Pools’ and Summer Waves’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.