Brandwave

Lacoste vs Original Penguin:Which is more popular?

In September 2026, Lacoste had more branded searches than Original Penguin among polo shirt brands worldwide. Lacoste had about 60,500 branded searches, while Original Penguin had 6,600. Lacoste made up 15.4% of all polo shirt brand searches we track, and Original Penguin accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about polo shirt brands, Lacoste appeared in three of the five answers and Original Penguin in none.

Among polo shirt brands worldwide in September 2026

Who do people search for more?

Lacoste, about 9 searches for every 1 for Original Penguin

Lacoste 60.5K searchesOriginal Penguin 6.6K searches

Who does AI mention more?

Lacoste, mentioned in 3 of 5 answers, Original Penguin in 0

Lacoste in 3 of 5Original Penguin in 0 of 5

Who does AI recommend more?

Lacoste, the only one of the two named

Lacoste first in 3Original Penguin never named

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Top polo shirt brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lacoste was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Original Penguin did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ralph Lauren1st
  2. Lacoste2nd
  3. Peter Millar3rd
  4. J.Crew4th
  5. Uniqlo5th
  6. Sunspel6th
  7. Brooks Brothers7th
  8. Fred Perry8th
  9. Hugo Boss–
  10. +2 more
  11. Original Penguin–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ralph Lauren4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lacoste3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Uniqlo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • J.Crew3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Peter Millar2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fred Perry1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sunspel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Brooks Brothers1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hugo Boss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Original Penguin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about polo shirt brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Lacoste or Original Penguin more popular in search?

This chart shows how often people search Google for Lacoste and Original Penguin by name. Each line represents a brand's share of searches for all 12 polo shirt brands we track, month by month, from English-language searches worldwide.

Lacoste and Original Penguin among polo shirt brands worldwide, by month

Share of searches by month for Lacoste, Original Penguin. The figures are in the table below the chart.

View monthly share of searches table
MonthRalph LaurenFred PerryLacostePeter MillarHugo BossTommy HilfigerSunspelBrooks BrothersUniqloPsycho BunnyOriginal PenguinJ.Crew
Oct 202535.2%22.9%15.8%2.6%7.3%4.7%1.2%2.1%2.6%3.2%2.1%0.32%
Nov 202537.7%20%16.9%2.3%7.8%5.1%1%1.5%2.3%3.4%1.8%0.28%
Dec 202539.7%21.1%14.6%2.4%8.3%4.4%0.87%1.3%1.9%2.9%2.4%0.24%
Jan 202631.9%23.9%17.5%2.3%7.1%5.2%1.3%1.9%2.9%2.9%2.9%0.31%
Feb 202642%19.5%15.4%2.1%6.3%4.6%1.4%1.7%2.5%2.5%1.7%0.31%
Mar 202640.4%20.2%14.8%2.4%6.9%4.4%2%2%2.4%2.4%1.6%0.47%
Apr 202640.6%18.9%14.9%5.5%5.7%3.7%3%1.6%2.4%2%1.3%0.38%
May 202640.6%17.7%15%5.5%5%3.7%4.5%1.6%2.4%2%1.6%0.4%
Jun 202641.1%15.6%15.1%6.8%5%3.7%3.7%2%2.5%1.7%2.5%0.4%
Jul 202636.9%17.2%16.6%6.1%5.6%4.1%5%1.8%2.2%1.8%2.2%0.44%
Aug 202628.1%18.2%15.4%12.6%6.3%4.6%5.6%2.1%2.5%2.1%2.1%0.5%
Sep 202628%17.2%15.4%15.4%6.3%4.6%3.8%2.5%2.5%2.1%1.7%0.48%

Lacoste and Original Penguin sell other things too, so only their searches that name this product count here, like “lacoste polo”.

How has the Lacoste and Original Penguin comparison changed over the last 12 months?

3 findings
  • Lacoste was ahead of Original Penguin in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Lacoste’s share of searches among polo shirt brands worldwide moved from 15.8% to 15.4%, and its estimated monthly branded searches moved from 49.5K to 60.5K.
  • Across the 12 months ending September 2026, Original Penguin’s share of searches among polo shirt brands worldwide moved from 2.1% to 1.7%, and its estimated monthly branded searches held steady at 6.6K.

How did search popularity change for polo shirt brands worldwide in September 2026?

2 changes

  1. Original Penguin’s share of searches among polo shirt brands worldwide has lost ground for 3 months in a row, from 2.5% to 1.7% in September 2026.

  2. Estimated monthly branded searches for Lacoste worldwide rose 22.2% over 12 measured months, from 49.5K to 60.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Lacoste’s and Original Penguin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lacoste

1 branded search term

  • lacoste polo

Original Penguin

1 branded search term

  • original penguin polo

How the Brand Demand Index is measured

Other head-to-heads among polo shirt brands

Creator with pink hair and a pink jacket

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