Brandwave

Labelbox vs SuperAnnotate:Which is more popular by branded search?

In August 2026, Labelbox and SuperAnnotate were level on Share of Search among data labelling platforms worldwide, with an estimated 18.1K branded searches each, at 1.5% estimated Share of Search each. These are worldwide searches for English-language branded terms.

Share of Search among data labelling platforms worldwide in August 2026Which is more popular in search, Labelbox or SuperAnnotate?
Labelbox1.5%18.1K searches
vs
SuperAnnotate1.5%18.1K searches

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Which is more popular in search, Labelbox or SuperAnnotate?

Compare the platforms used to label training data. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Labelbox and SuperAnnotate among data labelling platforms worldwide, by month

Share of Search by month for Labelbox, SuperAnnotate. The figures are in the table below the chart.

View monthly share of search table
MonthAppenScale AISnorkelLabelboxSuperAnnotate
Oct 202585.4%11.5%0.85%1.6%0.69%
Nov 202587.1%9.6%0.86%1.6%0.86%
Dec 202584.8%11.4%0.84%1.9%1%
Jan 202686.4%9.6%1%1.9%1%
Feb 202685.2%9.4%1.9%2.3%1.3%
Mar 202686%9.5%1.3%1.9%1.3%
Apr 202685.8%9.5%1.3%1.9%1.6%
May 202684.5%11.4%1.3%1.5%1.3%
Jun 202683.8%11.3%1.5%1.9%1.5%
Jul 202685.3%9.4%1.9%1.5%1.9%
Aug 202684.8%9.3%2.8%1.5%1.5%
Sep 2026—————

How has the Labelbox and SuperAnnotate comparison changed over the last 12 months?

  • The lead changed hands once in the 11 months ending August 2026: SuperAnnotate took it in July 2026.
  • Across the 11 months ending August 2026, Labelbox’s estimated Share of Search among data labelling platforms worldwide moved from 1.6% to 1.5%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
  • Across the 11 months ending August 2026, SuperAnnotate’s estimated Share of Search among data labelling platforms worldwide moved from 0.69% to 1.5%, and its estimated monthly branded searches moved from 9.9K to 18.1K.

How did search popularity change for data labelling platforms worldwide in August 2026?

  1. In August 2026, Labelbox rose from 5th to 4th among data labelling platforms worldwide.

  2. In August 2026, SuperAnnotate fell from 4th to 5th among data labelling platforms worldwide.

How each brand is measured

Brandwave collects information about searches that people make online using Labelbox’s and SuperAnnotate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Labelbox

1 branded search term

  • labelbox

SuperAnnotate

1 branded search term

  • superannotate

How the Brand Demand Index is measured

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