Brandwave

KWS vs Weston:Which is searched more?

In September 2026, Weston had more branded searches than KWS among meat slicer brands worldwide. Weston had about 1,000 branded searches, while KWS had 480. Weston made up 0.17% of all meat slicer brand searches we track, and KWS accounted for 0.08%. These are worldwide searches for English-language branded terms.

Share of searches among meat slicer brands worldwide in September 2026Is KWS or Weston more popular in search?
KWS0.08%480 searches
vs
Weston0.17%1K searches

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Is KWS or Weston more popular in search?

Compare the meat slicer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

KWS and Weston among meat slicer brands worldwide, by month

Share of searches by month for Weston, KWS. The figures are in the table below the chart.

View monthly share of searches table
MonthNescoCuisinartChef’sChoiceLEMWestonKWSBESWOOD
Oct 202552.5%42.2%3.2%1.7%0.23%0.15%0.07%
Nov 202539.9%54.5%2.9%2.3%0.17%0.13%0.06%
Dec 202535.3%58.9%3.2%2.1%0.23%0.19%0.1%
Jan 202640.1%54.8%2.9%1.6%0.26%0.16%0.08%
Feb 202650.5%44%3.7%1.4%0.15%0.15%0.05%
Mar 202640.1%54.8%3.6%1.1%0.2%0.14%0.06%
Apr 202652.5%42.3%3.9%0.96%0.19%0.15%0.07%
May 202648.8%46.4%3.6%0.89%0.17%0.08%0.05%
Jun 202657.5%37.9%3.5%0.86%0.17%0.09%0.04%
Jul 202654.1%42%2.7%0.95%0.18%0.09%0.04%
Aug 202658%38.1%2.9%0.85%0.16%0.08%0.03%
Sep 202662.1%33.4%3.1%1.1%0.17%0.08%0.04%

How has the KWS and Weston comparison changed over the last 12 months?

3 findings
  • Weston was ahead of KWS in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, KWS’s share of searches among meat slicer brands worldwide moved from 0.15% to 0.08%, and its estimated monthly branded searches moved from 880 to 480.
  • Across the 12 months ending September 2026, Weston’s share of searches among meat slicer brands worldwide moved from 0.23% to 0.17%, and its estimated monthly branded searches moved from 1.3K to 1K.

How did search popularity change for meat slicer brands worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for KWS worldwide fell 45.5% over 12 measured months, from 880 to 480 in September 2026.

  2. Estimated monthly branded searches for Weston worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using KWS’s and Weston’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

KWS

1 branded search term

  • kws meat slicer

Weston

1 branded search term

  • weston meat slicer

How the Brand Demand Index is measured

Other head-to-heads among meat slicer brands

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