Brandwave

kvCORE vs Lofty:Which is more popular?

In September 2026, Lofty had more branded searches than kvCORE among real estate CRM platforms worldwide. Lofty had about 2,900 branded searches, while kvCORE had 1,900. Lofty made up 1.6% of all real estate CRM platform searches we track, and kvCORE accounted for 1%. When we asked ChatGPT and Google AI Overviews about real estate CRM platforms, Lofty appeared in all five answers and kvCORE in two. Lofty was mentioned before kvCORE in every answer.

Among real estate CRM platforms worldwide in September 2026

Who do people search for more?

Lofty, about 53% more searches than kvCORE

Lofty 2.9K searcheskvCORE 1.9K searches

Who does AI mention more?

Lofty, mentioned in every answer we collected

Lofty in 5 of 5kvCORE in 2 of 5

Who does AI recommend more?

Lofty, named ahead of kvCORE in every answer

Lofty first in 5kvCORE never first

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Top real estate CRM platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lofty appeared in all five answers. kvCORE was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Lofty was listed before kvCORE in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Follow Up Boss1st
  2. Wise Agent2nd
  3. Lofty3rd
  4. BoldTrail4th
  5. Real Geeks5th
  6. kvCORE6th
  7. Sierra Interactive7th
  8. BoomTown–
  9. LionDesk–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Follow Up Boss5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wise Agent5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lofty5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BoldTrail3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Real Geeks3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • kvCORE2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sierra Interactive1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BoomTown0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LionDesk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about real estate CRM platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is kvCORE or Lofty more popular in search?

This chart shows how often people search Google for kvCORE and Lofty by name. Each line represents a brand's share of searches for all nine real estate CRM platforms we track, month by month, from English-language searches worldwide.

kvCORE and Lofty among real estate CRM platforms worldwide, by month

Share of searches by month for Lofty, kvCORE. The figures are in the table below the chart.

View monthly share of searches table
MonthFollow Up BossBoomTownBoldTrailWise AgentLoftyReal GeeksSierra InteractivekvCORELionDesk
Oct 202541.2%41.2%4.5%3%1.6%2.4%2%3%1.1%
Nov 202537.6%46%4.1%2.7%1.8%2.2%1.8%2.7%0.99%
Dec 202537.8%46.3%4.1%2.8%1.5%2.3%1.5%2.8%1%
Jan 202642.1%42.1%4.6%2.5%1.4%2.5%1.4%2.5%0.88%
Feb 202641.5%41.5%5.6%2.5%1.6%2.5%1.6%2.5%0.73%
Mar 202641.5%41.5%5.5%2.5%1.6%2.5%1.6%2.5%0.9%
Apr 202642.1%42.1%5.6%2.5%1.6%2%1.4%2%0.57%
May 202642.5%42.5%5.7%2.1%1.7%2.1%1.4%1.7%0.57%
Jun 202643.4%43.4%4.7%2.1%1.4%1.7%1.4%1.4%0.52%
Jul 202635.8%53.3%3.9%1.7%1.2%1.4%1.2%1.2%0.35%
Aug 202618.6%75.7%2%0.91%0.73%0.73%0.6%0.48%0.18%
Sep 202648.4%39.6%4.3%1.9%1.6%1.6%1.3%1%0.38%

How has the kvCORE and Lofty comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Lofty took it in August 2026.
  • Across the 12 months ending September 2026, kvCORE’s share of searches among real estate CRM platforms worldwide moved from 3% to 1%, and its estimated monthly branded searches moved from 5.4K to 1.9K.
  • Across the 12 months ending September 2026, Lofty’s share of searches among real estate CRM platforms worldwide held steady at 1.6%, and its estimated monthly branded searches held steady at 2.9K.

How did search popularity change for real estate CRM platforms worldwide in September 2026?

2 changes
  1. In September 2026, Lofty gained share of searches among real estate CRM platforms worldwide, from 0.73% to 1.6%.

  2. In September 2026, kvCORE gained share of searches among real estate CRM platforms worldwide, from 0.48% to 1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using kvCORE’s and Lofty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

kvCORE

1 branded search term

  • kvcore

Lofty

1 branded search term

  • lofty crm

How the Brand Demand Index is measured

Other head-to-heads among real estate CRM platforms

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