Brandwave

Kuse AI vs Rows:Which is more popular?

In September 2026, Kuse AI had more branded searches than Rows among AI spreadsheet tools worldwide. Kuse AI had about 2,400 branded searches, while Rows had 320. Kuse AI made up 13.4% of all AI spreadsheet tool searches we track, and Rows accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about AI spreadsheet tools, Kuse AI appeared in two of the five answers and Rows in one. Kuse AI was mentioned before Rows in every answer that named either.

Among AI spreadsheet tools worldwide in September 2026

Who do people search for more?

Kuse AI, about 8 searches for every 1 for Rows

Kuse AI 2.4K searchesRows 320 searches

Who does AI mention more?

Kuse AI, mentioned in 2 of 5 answers, Rows in 1

Kuse AI in 2 of 5Rows in 1 of 5

Who does AI recommend more?

Kuse AI, named ahead of Rows in 2 of 2 answers

Kuse AI first in 2Rows never first

Follow Kuse AI vs Rows and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top AI spreadsheet tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kuse AI was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Rows was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kuse AI was listed before Rows in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Quadratic1st
  2. Kuse AI2nd
  3. Numerous.ai3rd
  4. Formula Bot4th
  5. Rows–
  6. Equals–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Numerous.ai3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Quadratic3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kuse AI2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Formula Bot1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rows1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Equals0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AI spreadsheet tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Kuse AI or Rows more popular in search?

This chart shows how often people search Google for Kuse AI and Rows by name. Each line represents a brand's share of searches for all six AI spreadsheet tools we track, month by month, from English-language searches worldwide.

Kuse AI and Rows among AI spreadsheet tools worldwide, by month

Share of searches by month for Kuse AI, Rows. The figures are in the table below the chart.

View monthly share of searches table
MonthFormula BotNumerous.aiQuadraticKuse AIRowsEquals
Oct 202523%17.8%17.8%39.8%1.6%0.16%
Nov 202518%17%17%46.6%1.2%0.12%
Dec 202511.9%7.8%7.8%71.7%0.7%0.11%
Jan 202616.7%16%10.6%53.4%3.2%0.14%
Feb 202623.2%21.8%11.9%39.9%2.9%0.24%
Mar 202621.3%20.9%9.3%46.8%1.5%0.16%
Apr 202626.5%22.1%9.9%40.5%0.88%0.13%
May 202630.5%31.2%11.4%25.5%1.2%0.18%
Jun 202630.6%25.6%25.6%17.1%1%0.16%
Jul 202640.7%22.7%22.7%12.2%1.6%0.21%
Aug 202646.3%21%17.2%13.8%1.5%0.24%
Sep 202644.2%20.2%20.2%13.4%1.8%0.22%

How has the Kuse AI and Rows comparison changed over the last 12 months?

3 findings
  • Kuse AI was ahead of Rows in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Kuse AI’s share of searches among AI spreadsheet tools worldwide moved from 39.8% to 13.4%, and its estimated monthly branded searches moved from 22.2K to 2.4K.
  • Across the 12 months ending September 2026, Rows’ share of searches among AI spreadsheet tools worldwide moved from 1.6% to 1.8%, and its estimated monthly branded searches moved from 880 to 320.

How did search popularity change for AI spreadsheet tools worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Kuse AI worldwide fell 89.2% over 12 measured months, from 22.2K to 2.4K in September 2026.

  2. Estimated monthly branded searches for Rows worldwide fell 63.6% over 12 measured months, from 880 to 320 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Kuse AI’s and Rows’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kuse AI

1 branded search term

  • kuse ai

Rows

1 branded search term

  • rows app

How the Brand Demand Index is measured

Other head-to-heads among AI spreadsheet tools

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.