Brandwave

Kpler vs SERTICA:Which is more popular?

In September 2026, SERTICA had more branded searches than Kpler among marine software worldwide. SERTICA had about 3,600 branded searches, while Kpler had 50. SERTICA made up 0.09% of all marine software searches we track, and Kpler accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about marine software, SERTICA appeared in two of the five answers and Kpler in one.

Among marine software worldwide in September 2026

Who do people search for more?

SERTICA, about 72 searches for every 1 for Kpler

SERTICA 3.6K searchesKpler 50 searches

Who does AI mention more?

SERTICA, mentioned in 2 of 5 answers, Kpler in 1

SERTICA in 2 of 5Kpler in 1 of 5

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Top marine software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SERTICA was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kpler was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. MarineTraffic1st
  2. VesselFinder2nd
  3. Navionics3rd
  4. OpenCPN4th
  5. DockMaster5th
  6. Kpler5th
  7. Signal Ocean–
  8. SERTICA–
  9. Windward–
  10. DNV ShipManager–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • DockMaster3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MarineTraffic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • VesselFinder2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Navionics2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OpenCPN2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SERTICA2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DNV ShipManager2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kpler1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Signal Ocean0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Windward0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about marine software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Kpler or SERTICA more popular in search?

This chart shows how often people search Google for Kpler and SERTICA by name. Each line represents a brand's share of searches for all ten marine software we track, month by month, from English-language searches worldwide.

Kpler and SERTICA among marine software worldwide, by month

Share of searches by month for SERTICA, Kpler. The figures are in the table below the chart.

View monthly share of searches table
MonthMarineTrafficVesselFinderNavionicsOpenCPNSignal OceanSERTICADockMasterWindwardKplerDNV ShipManager
Oct 202584.1%13.8%1.5%0.25%0.14%0.11%0.09%0.02%<0.01%<0.01%
Nov 202584%13.8%1.5%0.3%0.13%0.13%0.09%0.02%<0.01%<0.01%
Dec 202584%13.8%1.5%0.3%0.13%0.16%0.11%0.02%<0.01%<0.01%
Jan 202684.1%13.8%1.5%0.25%0.13%0.11%0.11%0.02%<0.01%<0.01%
Feb 202686.3%11.6%1.6%0.25%0.14%0.11%0.08%0.02%<0.01%<0.01%
Mar 202686.8%11.7%1.1%0.21%0.11%0.08%0.06%0.02%<0.01%<0.01%
Apr 202688.8%9.8%1.1%0.18%0.08%0.05%0.05%0.01%<0.01%<0.01%
May 202683.8%13.8%1.9%0.25%0.11%0.07%0.09%0.01%<0.01%<0.01%
Jun 202683.9%13.8%1.9%0.25%0.11%0.07%0.07%0.01%<0.01%<0.01%
Jul 202683.9%13.8%1.9%0.25%0.11%0.07%0.07%0.01%<0.01%<0.01%
Aug 202686.6%11.6%1.3%0.21%0.09%0.08%0.06%0.01%<0.01%<0.01%
Sep 202684.6%13.9%1%0.2%0.11%0.09%0.07%0.01%<0.01%<0.01%

How has the Kpler and SERTICA comparison changed over the last 12 months?

3 findings
  • SERTICA was ahead of Kpler in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Kpler’s share of searches among marine software worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 20 to 50.
  • Across the 12 months ending September 2026, SERTICA’s share of searches among marine software worldwide moved from 0.11% to 0.09%, and its estimated monthly branded searches held steady at 3.6K.

How did search popularity change for marine software worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Kpler worldwide rose 150% over 12 measured months, from 20 to 50 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Kpler’s and SERTICA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kpler

1 branded search term

  • kpler shipping

SERTICA

1 branded search term

  • sertica

How the Brand Demand Index is measured

Other head-to-heads among marine software

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