Kontos vs Toufayan:Which is more popular by branded search?
In August 2026, Kontos had more branded searches than Toufayan among pita breads worldwide. Kontos was estimated to have 3.6K branded searches compared to Toufayan’s 1.9K, and held a 0.31% Share of Search versus Toufayan’s 0.16%. These are worldwide searches for English-language branded terms.
Follow Kontos vs Toufayan and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Kontos or Toufayan?
Compare the pita breads people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kontos, Toufayan. The figures are in the table below the chart.
View monthly share of search table
| Month | Sourdough | Mission | Stonefire | Joseph's | Kontos | Toufayan |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.2% | 43.6% | 2.1% | 0.52% | 0.35% | 0.18% |
| Nov 2025 | 57.5% | 38.5% | 2.8% | 0.69% | 0.38% | 0.17% |
| Dec 2025 | 57.6% | 38.5% | 2.8% | 0.46% | 0.46% | 0.17% |
| Jan 2026 | 58% | 38.8% | 1.9% | 0.85% | 0.31% | 0.16% |
| Feb 2026 | 57.7% | 38.6% | 2.3% | 0.69% | 0.57% | 0.17% |
| Mar 2026 | 53.1% | 43.4% | 2.1% | 0.78% | 0.35% | 0.18% |
| Apr 2026 | 58.2% | 38.9% | 1.9% | 0.57% | 0.31% | 0.16% |
| May 2026 | 57.7% | 38.6% | 2.3% | 0.85% | 0.31% | 0.16% |
| Jun 2026 | 57.8% | 38.7% | 2.3% | 0.69% | 0.38% | 0.17% |
| Jul 2026 | 62.5% | 34.2% | 2.1% | 0.75% | 0.33% | 0.15% |
| Aug 2026 | 58.2% | 38.9% | 1.9% | 0.57% | 0.31% | 0.16% |
| Sep 2026 | — | — | — | — | — | — |
How has the Kontos and Toufayan comparison changed over the last 12 months?
3 findings
- Kontos was ahead of Toufayan in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kontos’ estimated Share of Search among pita breads worldwide moved from 0.35% to 0.31%, and its estimated monthly branded searches held steady at 3.6K.
- Across the 11 months ending August 2026, Toufayan’s estimated Share of Search among pita breads worldwide moved from 0.18% to 0.16%, and its estimated monthly branded searches held steady at 1.9K.
How did search popularity change for pita breads worldwide in August 2026?
0 changes
Neither Kontos nor Toufayan moved beyond provider rounding among pita breads in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Kontos’ and Toufayan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.