Brandwave

King's College London vs University of Oxford:Which is more popular by branded search?

In August 2026, University of Oxford had more branded searches than King's College London among globally sought UK universities worldwide. University of Oxford was estimated to have 213K branded searches compared to King's College London’s 12.1K, and held a 14.4% Share of Search versus King's College London’s 0.82%. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search among globally sought UK universities worldwide in August 2026Which is more popular in search, King's College London or University of Oxford?
King's College London0.82%12.1K searches
vs
University of Oxford14.4%213K searches
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Which is more popular in search, King's College London or University of Oxford?

Internationally recognized universities in the United Kingdom, compared through worldwide branded search interest using English-curated terms. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

King's College London and University of Oxford among globally sought UK universities worldwide, by month

Share of Search by month for University of Oxford, King's College London. The figures are in the table below the chart.

View monthly share of search table
MonthUniversity of EdinburghUniversity of OxfordLondon School of EconomicsUniversity of ManchesterUniversity of CambridgeUniversity of WarwickUniversity of BristolUCLImperial College LondonKing's College London
Oct 202517.4%12.4%14.2%14.2%9.5%17.4%7.8%5.8%0.74%0.57%
Nov 202520.1%14.2%13.4%13.4%11%13.4%7.3%5.5%0.73%0.81%
Dec 202520.1%14.3%13.5%13.5%11%11%9%6%1%0.66%
Jan 202616.9%14.7%13.8%13.8%11.4%13.8%7.6%6.2%0.88%0.83%
Feb 202618.4%13.1%15.1%15.1%10.1%12.4%8.2%6.2%0.82%0.61%
Mar 202617.6%15.3%14.4%14.4%9.7%11.8%7.9%7.2%0.97%0.71%
Apr 202618.3%15.7%15%15%10.1%10.1%6.7%7.5%0.82%0.74%
May 202621.7%15.2%14.5%11.9%9.7%11.9%6.5%7.3%0.79%0.71%
Jun 202617.9%15.4%14.6%14.6%9.8%12%8%6%0.93%0.59%
Jul 202618.6%15.8%15.2%15.2%10.2%10.2%6.9%6.3%0.83%0.61%
Aug 202620.3%14.4%13.6%13.6%11.1%11.1%7.4%6.8%0.91%0.82%
Sep 2026——————————

How has the King's College London and University of Oxford comparison changed over the last 12 months?

How did search popularity change for globally sought UK universities worldwide in August 2026?

  1. In August 2026, University of Oxford lost estimated Share of Search among globally sought UK universities worldwide, from 15.8% to 14.4%.

  2. Estimated monthly branded searches for King's College London worldwide rose 22.2% over 11 measured months, from 9.9K to 12.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using King's College London’s and University of Oxford’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

King's College London

2 branded search terms

  • kcl university
  • king's college london

University of Oxford

3 branded search terms

  • oxford uni
  • oxford university
  • university of oxford

How the Brand Demand Index is measured

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