King of Christmas vs Vickerman:Which is more popular?
In October 2026, King of Christmas had more branded searches than Vickerman among artificial Christmas tree brands worldwide. King of Christmas had about 18,100 branded searches, while Vickerman had 1,900. King of Christmas made up 3.4% of all artificial Christmas tree brand searches we track, and Vickerman accounted for 0.36%. When we asked ChatGPT and Google AI Overviews about artificial Christmas tree brands, King of Christmas appeared in two of the five answers and Vickerman in none.
Who do people search for more?
King of Christmas, about 10 searches for every 1 for Vickerman
Who does AI mention more?
King of Christmas, mentioned in 2 of 5 answers, Vickerman in 0
Who does AI recommend more?
King of Christmas, the only one of the two named
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Top artificial Christmas tree brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, King of Christmas was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Vickerman did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Balsam Hill5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
National Tree Company5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- King of Christmas2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Christmas Tree World0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Puleo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Treetopia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Vickerman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about artificial Christmas tree brands
5 answers
Asked ChatGPT
“What's the best artificial Christmas tree brand?”
Asked ChatGPT
“Which artificial Christmas tree looks the most realistic?”
Asked ChatGPT
“Where's the best place to buy a pre-lit artificial Christmas tree?”
Searched Google, AI Overview
“artificial christmas tree”
Searched Google, AI Overview
“best artificial christmas tree”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 28, 2026.
Is King of Christmas or Vickerman more popular in search?
This chart shows how often people search Google for King of Christmas and Vickerman by name. Each line represents a brand's share of searches for all seven artificial Christmas tree brands we track, month by month, from English-language searches worldwide.
Share of searches by month for King of Christmas, Vickerman. The figures are in the table below the chart.
View monthly share of searches table
| Month | Balsam Hill | National Tree Company | Christmas Tree World | King of Christmas | Puleo | Treetopia | Vickerman |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 86.2% | 5.1% | 2.8% | 4.2% | 1% | 0.37% | 0.31% |
| Dec 2025 | 86.1% | 6.9% | 2.1% | 3.1% | 0.93% | 0.51% | 0.34% |
| Jan 2026 | 81% | 10.2% | 2.5% | 3.1% | 1.1% | 1.7% | 0.49% |
| Feb 2026 | 74.6% | 6.7% | 1.7% | 3% | 1.1% | 12.4% | 0.6% |
| Mar 2026 | 74.9% | 6.9% | 1.7% | 2.4% | 0.76% | 12.8% | 0.5% |
| Apr 2026 | 76.5% | 5.5% | 1.7% | 2.5% | 0.6% | 12.7% | 0.49% |
| May 2026 | 78.1% | 5.4% | 1.7% | 3.7% | 0.48% | 10.2% | 0.48% |
| Jun 2026 | 78.1% | 5.3% | 2% | 5.3% | 0.58% | 8% | 0.71% |
| Jul 2026 | 85.8% | 3.9% | 1.4% | 3.9% | 0.53% | 3.9% | 0.53% |
| Aug 2026 | 78.4% | 5.4% | 4.4% | 6.6% | 0.72% | 3.6% | 0.88% |
| Sep 2026 | 84.6% | 4.8% | 3.9% | 3.9% | 0.92% | 1.4% | 0.48% |
| Oct 2026 | 87% | 4.2% | 3.4% | 3.4% | 0.84% | 0.68% | 0.36% |
How has branded search for King of Christmas and Vickerman changed worldwide over the last 12 months?
3 findings
- King of Christmas was ahead of Vickerman in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, King of Christmas’ share of searches among artificial Christmas tree brands worldwide moved from 4.2% to 3.4%, and its estimated monthly branded searches moved from 74K to 18.1K.
- Across the 12 months ending October 2026, Vickerman’s share of searches among artificial Christmas tree brands worldwide moved from 0.31% to 0.36%, and its estimated monthly branded searches moved from 5.4K to 1.9K.
How did search popularity change for artificial Christmas tree brands worldwide in October 2026?
2 changes
Estimated monthly branded searches for King of Christmas worldwide fell 75.5% over 12 measured months, from 74K to 18.1K in October 2026.
Estimated monthly branded searches for Vickerman worldwide fell 64.8% over 12 measured months, from 5.4K to 1.9K in October 2026.
How are King of Christmas’ and Vickerman’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using King of Christmas’ and Vickerman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
King of Christmas
1 branded search term
- king of christmas
Vickerman
1 branded search term
- vickerman christmas tree
Other head-to-heads among artificial Christmas tree brands
- Balsam Hill vs National Tree Company: compare popularity
- Balsam Hill vs Christmas Tree World: compare popularity
- Balsam Hill vs King of Christmas: compare popularity
- National Tree Company vs Christmas Tree World: compare popularity
- National Tree Company vs King of Christmas: compare popularity
- Christmas Tree World vs King of Christmas: compare popularity
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