Brandwave

King & McGaw vs Poster Store:Which is more popular by branded search?

In August 2026, Poster Store had more branded searches than King & McGaw among wall art brands worldwide. Poster Store was estimated to have 74K branded searches compared to King & McGaw’s 12.1K, and held a 0.36% Share of Search versus King & McGaw’s 0.06%. These are worldwide searches for English-language branded terms.

Share of Search among wall art brands worldwide in August 2026Which is more popular in search, King & McGaw or Poster Store?
King & McGaw0.06%12.1K searches
vs
Poster Store0.36%74K searches

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Which is more popular in search, King & McGaw or Poster Store?

Compare the wall art brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

King & McGaw and Poster Store among wall art brands worldwide, by month

Share of Search by month for Poster Store, King & McGaw. The figures are in the table below the chart.

View monthly share of search table
MonthEtsyPoster StoreSociety6DesenioKing & McGawJuniqe
Oct 202599%0.44%0.36%0.11%0.07%<0.01%
Nov 202599%0.44%0.36%0.11%0.06%<0.01%
Dec 202599.2%0.29%0.36%0.07%0.06%<0.01%
Jan 202698.9%0.44%0.44%0.11%0.07%<0.01%
Feb 202699%0.44%0.36%0.13%0.09%<0.01%
Mar 202699.1%0.36%0.36%0.13%0.07%<0.01%
Apr 202699.1%0.36%0.36%0.11%0.07%<0.01%
May 202699.3%0.29%0.29%0.07%0.05%<0.01%
Jun 202699.2%0.3%0.36%0.09%0.06%<0.01%
Jul 202699.1%0.36%0.36%0.11%0.06%<0.01%
Aug 202699.1%0.36%0.36%0.11%0.06%<0.01%
Sep 2026——————

How has the King & McGaw and Poster Store comparison changed over the last 12 months?

  • Poster Store was ahead of King & McGaw in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, King & McGaw’s estimated Share of Search among wall art brands worldwide moved from 0.07% to 0.06%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
  • Across the 11 months ending August 2026, Poster Store’s estimated Share of Search among wall art brands worldwide moved from 0.44% to 0.36%, and its estimated monthly branded searches moved from 90.5K to 74K.

How did search popularity change for wall art brands worldwide in August 2026?

  1. Estimated monthly branded searches for King & McGaw worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

  2. Estimated monthly branded searches for Poster Store worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using King & McGaw’s and Poster Store’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

King & McGaw

1 branded search term

  • king and mcgaw

Poster Store

1 branded search term

  • poster store

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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