Brandwave

Desenio vs King & McGaw:Which is searched more?

In August 2026, Desenio had more branded searches than King & McGaw among wall art brands worldwide. Desenio was estimated to have 22.2K branded searches compared to King & McGaw’s 13.7K, and held a 0.11% Share of Search versus King & McGaw’s 0.07%. These are worldwide searches for English-language branded terms.

Share of Search among wall art brands worldwide in August 2026Which is more popular in search, Desenio or King & McGaw?
Desenio0.11%22.2K searches
vs
King & McGaw0.07%13.7K searches

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Which is more popular in search, Desenio or King & McGaw?

Compare the wall art brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Desenio and King & McGaw among wall art brands worldwide, by month

Share of Search by month for Desenio, King & McGaw. The figures are in the table below the chart.

View monthly share of search table
MonthDesenioKing & McGaw
Oct 20250.11%0.08%
Nov 20250.11%0.07%
Dec 20250.07%0.07%
Jan 20260.11%0.08%
Feb 20260.13%0.1%
Mar 20260.13%0.08%
Apr 20260.11%0.08%
May 20260.07%0.06%
Jun 20260.09%0.07%
Jul 20260.11%0.07%
Aug 20260.11%0.07%
Sep 2026——

How has the Desenio and King & McGaw comparison changed over the last 12 months?

  • Desenio was ahead of King & McGaw in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Desenio’s estimated Share of Search among wall art brands worldwide held steady at 0.11%, and its estimated monthly branded searches held steady at 22.2K.
  • Across the 11 months ending August 2026, King & McGaw’s estimated Share of Search among wall art brands worldwide moved from 0.08% to 0.07%, and its estimated monthly branded searches moved from 16.7K to 13.7K.

How did search popularity change for wall art brands worldwide in August 2026?

  1. Estimated monthly branded searches for King & McGaw worldwide fell 18% over 11 measured months, from 16.7K to 13.7K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Desenio’s and King & McGaw’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Desenio

1 branded search term

  • desenio posters

King & McGaw

2 branded search terms

  • king and mcgaw
  • king mcgaw

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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