Kindle vs The StoryGraph:Which is more popular?
In September 2026, Kindle had more branded searches than The StoryGraph among reading apps worldwide. Kindle had about 3.4 million branded searches, while The StoryGraph had 14,800. Kindle made up 57.4% of all reading app searches we track, and The StoryGraph accounted for 0.25%. When we asked ChatGPT and Google AI Overviews about reading apps, Kindle appeared in three of the five answers and The StoryGraph in two. Kindle was mentioned before The StoryGraph in every answer that named either.
Who do people search for more?
Kindle, about 226 searches for every 1 for The StoryGraph
Who does AI mention more?
Kindle, mentioned in 3 of 5 answers, The StoryGraph in 2
Who does AI recommend more?
Kindle, named ahead of The StoryGraph in 3 of 3 answers
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Top reading apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kindle was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. The StoryGraph was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kindle was listed before The StoryGraph in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kindle3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Libby3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Apple Books3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Reading Eggs2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Teach Your Monster to Read2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- The StoryGraph2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hooked on Phonics1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Duolingo ABC1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Epic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Raz-Kids0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about reading apps
5 answers
Asked ChatGPT
“Which reading app should I use?”
Asked ChatGPT
“What are the best reading apps?”
Asked ChatGPT
“What's the best reading app for early literacy?”
Searched Google, AI Overview
“reading apps”
Searched Google, AI Overview
“learn to read app”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Kindle or The StoryGraph more popular in search?
This chart shows how often people search Google for Kindle and The StoryGraph by name. Each line represents a brand's share of searches for all ten reading apps we track, month by month, from English-language searches worldwide.
Share of searches by month for Kindle, The StoryGraph. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kindle | Epic | Libby | Reading Eggs | Raz-Kids | Hooked on Phonics | Apple Books | Teach Your Monster to Read | Duolingo ABC | The StoryGraph |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.1% | 9% | 9% | 11.1% | 11.1% | 1.5% | 1.5% | 1.2% | 0.3% | 0.24% |
| Nov 2025 | 63.4% | 7% | 7% | 10.4% | 8.5% | 1.1% | 1.1% | 0.94% | 0.23% | 0.19% |
| Dec 2025 | 69.6% | 6.3% | 7.7% | 6.3% | 6.3% | 1.3% | 1.3% | 0.84% | 0.25% | 0.38% |
| Jan 2026 | 62.7% | 6.9% | 10.3% | 6.9% | 8.4% | 1.4% | 1.4% | 1.1% | 0.28% | 0.51% |
| Feb 2026 | 59.9% | 8.1% | 9.8% | 9.8% | 8.1% | 1.3% | 1.3% | 1.1% | 0.26% | 0.26% |
| Mar 2026 | 58.4% | 7.8% | 9.6% | 11.7% | 7.8% | 1.3% | 1.6% | 1.3% | 0.26% | 0.26% |
| Apr 2026 | 62.2% | 6.8% | 10.2% | 8.3% | 8.3% | 1.1% | 1.4% | 1.1% | 0.22% | 0.27% |
| May 2026 | 61.7% | 6.8% | 10.1% | 10.1% | 6.8% | 1.7% | 1.4% | 0.91% | 0.27% | 0.27% |
| Jun 2026 | 69% | 3.4% | 9.3% | 9.3% | 5.1% | 1.5% | 1.2% | 0.68% | 0.3% | 0.3% |
| Jul 2026 | 74.4% | 1.1% | 10% | 6.7% | 3.7% | 1.6% | 1.3% | 0.49% | 0.33% | 0.33% |
| Aug 2026 | 65.4% | 7.2% | 10.7% | 7.2% | 4.8% | 1.8% | 1.4% | 0.79% | 0.29% | 0.35% |
| Sep 2026 | 57.4% | 11.5% | 9.4% | 9.4% | 7.7% | 1.6% | 1.3% | 1% | 0.38% | 0.25% |
How has the Kindle and The StoryGraph comparison changed over the last 12 months?
3 findings
- Kindle was ahead of The StoryGraph in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kindle’s share of searches among reading apps worldwide moved from 55.1% to 57.4%, and its estimated monthly branded searches held steady at 3.4M.
- Across the 12 months ending September 2026, The StoryGraph’s share of searches among reading apps worldwide moved from 0.24% to 0.25%, and its estimated monthly branded searches held steady at 14.8K.
How did search popularity change for reading apps worldwide in September 2026?
2 changes
In September 2026, Kindle lost share of searches among reading apps worldwide, from 65.4% to 57.4%.
In September 2026, The StoryGraph fell from 9th to 10th among reading apps worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Kindle’s and The StoryGraph’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kindle
1 branded search term
- kindle
The StoryGraph
1 branded search term
- the storygraph
Other head-to-heads among reading apps
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