Brandwave

Kindle vs Teach Your Monster to Read:Which is more popular?

In September 2026, Kindle had more branded searches than Teach Your Monster to Read among reading apps worldwide. Kindle had about 3.4 million branded searches, while Teach Your Monster to Read had 60,500. Kindle made up 57.4% of all reading app searches we track, and Teach Your Monster to Read accounted for 1%. When we asked ChatGPT and Google AI Overviews about reading apps, Kindle appeared in three of the five answers and Teach Your Monster to Read in two. Kindle was mentioned before Teach Your Monster to Read in three out of five answers.

Among reading apps worldwide in September 2026

Who do people search for more?

Kindle, about 55 searches for every 1 for Teach Your Monster to Read

Kindle 3.4M searchesTeach Your Monster to Read 60.5K searches

Who does AI mention more?

Kindle, mentioned in 3 of 5 answers, Teach Your Monster to Read in 2

Kindle in 3 of 5Teach Your Monster to Read in 2 of 5

Who does AI recommend more?

Kindle, named ahead of Teach Your Monster to Read in 3 of 5 answers

Kindle first in 3Teach Your Monster to Read first in 2

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Top reading apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kindle was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Teach Your Monster to Read was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Kindle was listed before Teach Your Monster to Read in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Libby1st
  2. Kindle2nd
  3. Teach Your Monster to Read3rd
  4. Apple Books4th
  5. Reading Eggs5th
  6. Duolingo ABC6th
  7. The StoryGraph7th
  8. Hooked on Phonics8th
  9. Epic–
  10. Raz-Kids–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kindle3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Libby3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Apple Books3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Reading Eggs2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Teach Your Monster to Read2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The StoryGraph2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hooked on Phonics1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Duolingo ABC1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Epic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Raz-Kids0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about reading apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Kindle or Teach Your Monster to Read more popular in search?

This chart shows how often people search Google for Kindle and Teach Your Monster to Read by name. Each line represents a brand's share of searches for all ten reading apps we track, month by month, from English-language searches worldwide.

Kindle and Teach Your Monster to Read among reading apps worldwide, by month

Share of searches by month for Kindle, Teach Your Monster to Read. The figures are in the table below the chart.

View monthly share of searches table
MonthKindleEpicLibbyReading EggsRaz-KidsHooked on PhonicsApple BooksTeach Your Monster to ReadDuolingo ABCThe StoryGraph
Oct 202555.1%9%9%11.1%11.1%1.5%1.5%1.2%0.3%0.24%
Nov 202563.4%7%7%10.4%8.5%1.1%1.1%0.94%0.23%0.19%
Dec 202569.6%6.3%7.7%6.3%6.3%1.3%1.3%0.84%0.25%0.38%
Jan 202662.7%6.9%10.3%6.9%8.4%1.4%1.4%1.1%0.28%0.51%
Feb 202659.9%8.1%9.8%9.8%8.1%1.3%1.3%1.1%0.26%0.26%
Mar 202658.4%7.8%9.6%11.7%7.8%1.3%1.6%1.3%0.26%0.26%
Apr 202662.2%6.8%10.2%8.3%8.3%1.1%1.4%1.1%0.22%0.27%
May 202661.7%6.8%10.1%10.1%6.8%1.7%1.4%0.91%0.27%0.27%
Jun 202669%3.4%9.3%9.3%5.1%1.5%1.2%0.68%0.3%0.3%
Jul 202674.4%1.1%10%6.7%3.7%1.6%1.3%0.49%0.33%0.33%
Aug 202665.4%7.2%10.7%7.2%4.8%1.8%1.4%0.79%0.29%0.35%
Sep 202657.4%11.5%9.4%9.4%7.7%1.6%1.3%1%0.38%0.25%

How has the Kindle and Teach Your Monster to Read comparison changed over the last 12 months?

3 findings

How did search popularity change for reading apps worldwide in September 2026?

2 changes

  1. In September 2026, Kindle lost share of searches among reading apps worldwide, from 65.4% to 57.4%.

  2. Estimated monthly branded searches for Teach Your Monster to Read worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Kindle’s and Teach Your Monster to Read’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kindle

1 branded search term

  • kindle

Teach Your Monster to Read

1 branded search term

  • teach your monster to read

How the Brand Demand Index is measured

Other head-to-heads among reading apps

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