Kindle vs Onyx Boox:Which is searched more?
In August 2026, Kindle had more branded searches than Onyx Boox among ebook readers worldwide. Kindle was estimated to have 3.4M branded searches compared to Onyx Boox’s 228K, and held a 63.6% Share of Search versus Onyx Boox’s 4.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kindle or Onyx Boox?
Compare the ebook readers shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kindle, Onyx Boox. The figures are in the table below the chart.
View monthly share of search table
| Month | Kindle | Onyx Boox |
|---|---|---|
| Oct 2025 | 66.6% | 4.4% |
| Nov 2025 | 68.2% | 4.5% |
| Dec 2025 | 66.2% | 4.4% |
| Jan 2026 | 66.7% | 3.6% |
| Feb 2026 | 66.7% | 3.6% |
| Mar 2026 | 66.2% | 4.3% |
| Apr 2026 | 67.5% | 4.5% |
| May 2026 | 66.1% | 4.5% |
| Jun 2026 | 66.2% | 4.4% |
| Jul 2026 | 67.5% | 4.5% |
| Aug 2026 | 63.6% | 4.3% |
| Sep 2026 | — | — |
How has the Kindle and Onyx Boox comparison changed over the last 12 months?
3 findings
- Kindle was ahead of Onyx Boox in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kindle’s estimated Share of Search among ebook readers worldwide moved from 66.6% to 63.6%, and its estimated monthly branded searches held steady at 3.4M.
- Across the 11 months ending August 2026, Onyx Boox’s estimated Share of Search among ebook readers worldwide moved from 4.4% to 4.3%, and its estimated monthly branded searches moved from 219K to 228K.
How did search popularity change for ebook readers worldwide in August 2026?
1 change
In August 2026, Kindle lost estimated Share of Search among ebook readers worldwide, from 67.5% to 63.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Kindle’s and Onyx Boox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.