Kick vs YouTube Gaming:Which is searched more?
In August 2026, Kick had more branded searches than YouTube Gaming among game streaming platforms worldwide. Kick was estimated to have 368K branded searches compared to YouTube Gaming’s 135K, and held a 0.97% Share of Search versus YouTube Gaming’s 0.36%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kick or YouTube Gaming?
Compare the game streaming platforms creators use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kick, YouTube Gaming. The figures are in the table below the chart.
View monthly share of search table
| Month | Kick | YouTube Gaming |
|---|---|---|
| Oct 2025 | 0.44% | 0.44% |
| Nov 2025 | 0.53% | 0.53% |
| Dec 2025 | 0.53% | 0.53% |
| Jan 2026 | 0.53% | 0.44% |
| Feb 2026 | 0.54% | 0.36% |
| Mar 2026 | 0.53% | 0.44% |
| Apr 2026 | 0.79% | 0.44% |
| May 2026 | 0.8% | 0.53% |
| Jun 2026 | 0.8% | 0.44% |
| Jul 2026 | 0.65% | 0.36% |
| Aug 2026 | 0.97% | 0.36% |
| Sep 2026 | — | — |
How has the Kick and YouTube Gaming comparison changed over the last 12 months?
3 findings
- Kick was ahead of YouTube Gaming in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kick’s estimated Share of Search among game streaming platforms worldwide moved from 0.44% to 0.97%, and its estimated monthly branded searches moved from 165K to 368K.
- Across the 11 months ending August 2026, YouTube Gaming’s estimated Share of Search among game streaming platforms worldwide moved from 0.44% to 0.36%, and its estimated monthly branded searches moved from 165K to 135K.
How did search popularity change for game streaming platforms worldwide in August 2026?
2 changes
Estimated monthly branded searches for Kick worldwide rose 123% over 11 measured months, from 165K to 368K in August 2026.
Estimated monthly branded searches for YouTube Gaming worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Kick’s and YouTube Gaming’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kick
1 branded search term
- kick streaming
YouTube Gaming
1 branded search term
- youtube gaming
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.