Brandwave

Keychron vs Wooting:Which is more popular?

In September 2026, Keychron had more branded searches than Wooting among mechanical keyboard brands worldwide. Keychron had about 347,000 branded searches, while Wooting had 246,000. Keychron made up 43% of all mechanical keyboard brand searches we track, and Wooting accounted for 30.4%. When we asked ChatGPT and Google AI Overviews about mechanical keyboard brands, Keychron appeared in all five answers and Wooting in three. Keychron was mentioned before Wooting in every answer.

Among mechanical keyboard brands worldwide in September 2026

Who do people search for more?

Keychron, about 41% more searches than Wooting

Keychron 347K searchesWooting 246K searches

Who does AI mention more?

Keychron, mentioned in every answer we collected

Keychron in 5 of 5Wooting in 3 of 5

Who does AI recommend more?

Keychron, named ahead of Wooting in every answer

Keychron first in 5Wooting never first

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Top mechanical keyboard brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Keychron appeared in all five answers. Wooting was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Keychron was listed before Wooting in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Keychron1st
  2. Wooting2nd
  3. NuPhy3rd
  4. Ducky4th
  5. EPOMAKER–
  6. Akko–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Keychron5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NuPhy4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wooting3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ducky1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • EPOMAKER0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Akko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about mechanical keyboard brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Keychron or Wooting more popular in search?

This chart shows how often people search Google for Keychron and Wooting by name. Each line represents a brand's share of searches for all six mechanical keyboard brands we track, month by month, from English-language searches worldwide.

Keychron and Wooting among mechanical keyboard brands worldwide, by month

Share of searches by month for Keychron, Wooting. The figures are in the table below the chart.

View monthly share of searches table
MonthKeychronWootingEPOMAKERNuPhyDuckyAkko
Oct 202544%26.1%10.7%10.2%6.6%2.4%
Nov 202538.3%34.1%9.2%10.7%5.7%2.1%
Dec 202539.7%34.2%9.4%8.9%5.8%2.1%
Jan 202643%30.1%10.1%9.5%5.1%2.3%
Feb 202641.8%33.5%9.2%8.7%4.7%2.1%
Mar 202648.2%27.2%9.3%8.6%4.6%2.1%
Apr 202644.7%30.9%8.4%9.8%4.3%1.9%
May 202644.9%30.7%8.4%9.8%4.2%1.9%
Jun 202646.1%29%9.5%9.2%4%2.2%
Jul 202645.5%29.2%9.8%9.3%4%2.2%
Aug 202648.4%27.1%9.3%8.7%4.6%2%
Sep 202643%30.4%10.4%9.7%4.2%2.3%

How has the Keychron and Wooting comparison changed over the last 12 months?

3 findings
  • Keychron was ahead of Wooting in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Keychron’s share of searches among mechanical keyboard brands worldwide moved from 44% to 43%, and its estimated monthly branded searches moved from 339K to 347K.
  • Across the 12 months ending September 2026, Wooting’s share of searches among mechanical keyboard brands worldwide moved from 26.1% to 30.4%, and its estimated monthly branded searches moved from 201K to 246K.

How did search popularity change for mechanical keyboard brands worldwide in September 2026?

2 changes
  1. In September 2026, Wooting gained share of searches among mechanical keyboard brands worldwide, from 27.1% to 30.4%.

  2. In September 2026, Keychron lost share of searches among mechanical keyboard brands worldwide, from 48.4% to 43%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Keychron’s and Wooting’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Keychron

4 branded search terms

  • keychron
  • keychron keyboard
  • keychron mechanical keyboard
  • mechanical keyboard keychron

Wooting

1 branded search term

  • wooting

How the Brand Demand Index is measured

Other head-to-heads among mechanical keyboard brands

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