Brandwave

How popular isWooting?

In September 2026, people searched for Wooting by name about 246,000 times worldwide, a 22.4% increase from the previous year. These searches made up 30.4% of all global mechanical keyboard brand searches, placing Wooting second out of six brands. When we asked both ChatGPT and Google AI Overviews about mechanical keyboard brands, Wooting appeared in three of the five answers and was the second most recommended of the six.

Search and AI answers in September 2026

Wooting is the second most searched of 6 competitors and the second most recommended in AI answers.

  1. KeychronShare of searches 43%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. WootingShare of searches 30.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. EPOMAKERShare of searches 10.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. NuPhyShare of searches 9.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. DuckyShare of searches 4.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th

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Top mechanical keyboard brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wooting was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Wooting is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Keychron1st
  2. Wooting2nd
  3. NuPhy3rd
  4. Ducky4th
  5. EPOMAKER–
  6. Akko–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Keychron5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NuPhy4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wooting3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ducky1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • EPOMAKER0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Akko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about mechanical keyboard brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which mechanical keyboard brands compete with Wooting?

Wooting against mechanical keyboard brands worldwide, by month

Share of searches by month for Keychron, Wooting, EPOMAKER, NuPhy, Ducky, Akko. The figures are in the table below the chart.

View monthly share of searches table
MonthKeychronWootingEPOMAKERNuPhyDuckyAkko
Oct 202544%26.1%10.7%10.2%6.6%2.4%
Nov 202538.3%34.1%9.2%10.7%5.7%2.1%
Dec 202539.7%34.2%9.4%8.9%5.8%2.1%
Jan 202643%30.1%10.1%9.5%5.1%2.3%
Feb 202641.8%33.5%9.2%8.7%4.7%2.1%
Mar 202648.2%27.2%9.3%8.6%4.6%2.1%
Apr 202644.7%30.9%8.4%9.8%4.3%1.9%
May 202644.9%30.7%8.4%9.8%4.2%1.9%
Jun 202646.1%29%9.5%9.2%4%2.2%
Jul 202645.5%29.2%9.8%9.3%4%2.2%
Aug 202648.4%27.1%9.3%8.7%4.6%2%
Sep 202643%30.4%10.4%9.7%4.2%2.3%

  1. 1.Keychron

    43%

    Held 1st. 347K estimated branded searches, -21.1% vs prior month. Share -5.4 points.

  2. 2.Wooting

    30.4%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share +3.4 points.

  3. 3.EPOMAKER

    10.4%

    Held 3rd. 84.1K estimated branded searches, -0.01% vs prior month. Share +1.2 points.

  4. 4.NuPhy

    9.7%

    Held 4th. 78.1K estimated branded searches, -0.99% vs prior month. Share +1 points.

  5. 5.Ducky

    4.2%

    Held 5th. 34K estimated branded searches, -18.1% vs prior month. Share -0.4 points.

  6. 6.Akko

    2.3%

    Held 6th. 18.6K estimated branded searches, +0.11% vs prior month. Share +0.3 points.

Compare popularity between Wooting and its closest rivals

Every comparison with Wooting

5 comparisons

How has branded search demand for Wooting changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Wooting worldwide rose from 201K to 246K.
  • Across the 12 months ending September 2026, Wooting’s share of searches among mechanical keyboard brands worldwide increased from 26.1% to 30.4%.
  • Across the 12 months ending September 2026, Wooting’s share of searches among mechanical keyboard brands worldwide peaked at 34.2% in December 2025 and was lowest at 26.1% in October 2025.

How did search popularity change for mechanical keyboard brands worldwide in September 2026?

5 changes

  1. In September 2026, Wooting gained share of searches among mechanical keyboard brands worldwide, from 27.1% to 30.4%.

  2. In September 2026, EPOMAKER gained share of searches among mechanical keyboard brands worldwide, from 9.3% to 10.4%.

  3. In September 2026, NuPhy gained share of searches among mechanical keyboard brands worldwide, from 8.7% to 9.7%.

  4. In September 2026, Keychron lost share of searches among mechanical keyboard brands worldwide, from 48.4% to 43%.

  5. Estimated monthly branded searches for Ducky worldwide fell 32.7% over 12 measured months, from 50.5K to 34K in September 2026.

How are Wooting’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Wooting’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • wooting

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How the Brand Demand Index is measured

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