Ketch vs TrustArc:Which is more popular?
In September 2026, TrustArc had more branded searches than Ketch among data privacy platforms worldwide. TrustArc had about 9,900 branded searches, while Ketch had 90. TrustArc made up 18% of all data privacy platform searches we track, and Ketch accounted for 0.16%. When we asked ChatGPT and Google AI Overviews about data privacy platforms, TrustArc appeared in three of the five answers and Ketch in two. TrustArc was mentioned before Ketch in every answer that named either.
Who do people search for more?
TrustArc, about 110 searches for every 1 for Ketch
Who does AI mention more?
TrustArc, mentioned in 3 of 5 answers, Ketch in 2
Who does AI recommend more?
TrustArc, named ahead of Ketch in 3 of 3 answers
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Top data privacy platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, TrustArc was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Ketch was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. TrustArc was listed before Ketch in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Osano4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
BigID4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
OneTrust4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- TrustArc3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Securiti2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
DataGrail2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ketch2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Transcend2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about data privacy platforms
5 answers
Asked ChatGPT
“Which data privacy platform should I use?”
Asked ChatGPT
“What are the best data privacy platforms?”
Asked ChatGPT
“What's the best data privacy platform for privacy compliance?”
Searched Google, AI Overview
“data privacy platforms”
Searched Google, AI Overview
“data privacy tool”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Ketch or TrustArc more popular in search?
This chart shows how often people search Google for Ketch and TrustArc by name. Each line represents a brand's share of searches for all eight data privacy platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for TrustArc, Ketch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Securiti | TrustArc | Osano | BigID | DataGrail | Ketch | Transcend | OneTrust |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 62.4% | 18.6% | 8.3% | 8.3% | 2% | 0.11% | 0.14% | 0.1% |
| Nov 2025 | 61.2% | 18.3% | 8.2% | 10% | 2% | 0.14% | 0.21% | 0.06% |
| Dec 2025 | 60.1% | 18% | 9.8% | 9.8% | 1.8% | 0.2% | 0.2% | 0.05% |
| Jan 2026 | 63.3% | 15.5% | 8.4% | 10.3% | 2% | 0.22% | 0.17% | 0.08% |
| Feb 2026 | 55.7% | 24.9% | 7.4% | 9.1% | 2.2% | 0.19% | 0.12% | 0.32% |
| Mar 2026 | 58.5% | 21.4% | 7.8% | 9.5% | 2.3% | 0.2% | 0.1% | 0.13% |
| Apr 2026 | 57.5% | 21% | 9.4% | 9.4% | 2.3% | 0.24% | 0.12% | 0.16% |
| May 2026 | 56.3% | 20.6% | 9.2% | 11.2% | 2.2% | 0.19% | 0.15% | 0.09% |
| Jun 2026 | 56.9% | 20.8% | 9.3% | 9.3% | 3.3% | 0.24% | 0.15% | 0.12% |
| Jul 2026 | 59.2% | 17.7% | 11.8% | 7.9% | 2.9% | 0.25% | 0.16% | 0.16% |
| Aug 2026 | 60.9% | 18.2% | 9.9% | 8.1% | 2.4% | 0.2% | 0.13% | 0.17% |
| Sep 2026 | 60.3% | 18% | 9.8% | 8% | 3.5% | 0.16% | 0.13% | 0.07% |
How has the Ketch and TrustArc comparison changed over the last 12 months?
3 findings
- TrustArc was ahead of Ketch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ketch’s share of searches among data privacy platforms worldwide moved from 0.11% to 0.16%, and its estimated monthly branded searches held steady at 90.
- Across the 12 months ending September 2026, TrustArc’s share of searches among data privacy platforms worldwide moved from 18.6% to 18%, and its estimated monthly branded searches moved from 14.8K to 9.9K.
How did search popularity change for data privacy platforms worldwide in September 2026?
1 change
Estimated monthly branded searches for TrustArc worldwide fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Ketch’s and TrustArc’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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